5 Hour Energy Drink is a ‘energy’ drink sold in small, 200mg bottles. 5 Hour Energy’s main claim is that it can boost your energy, but that it is also healthy. In their newest TV commercial they compare the caffeine and health benefits of 5 Hour Energy and Starbucks coffee.
Key points and claims in the TV commercial:
What do you think about caffeine? We consume over 2-billion cups of coffee every week, without a second-thought. 5 Hour Energy has less caffeine than some Starbucks coffee, plus it has vitamins and nutrients.
Wording in the commercial that could be deceptive:
We consume over 2-billion cups of coffee every week – This statistic comes from a November 2, 2011 HuffingtoPost.com article. Although most would not consider the Huffington Post a source for legitimate scientific or medical research, the number does seem within reason, and has no material bearing on the product or the pitch. ie; would it matter if in reality we only consume 500,000,000 cups of coffee each week?
5 Hour Energy has less caffeine than some Starbucks coffees – The announcer quickly says the word “some” and it could easily be ‘mis-heard’ as simply “5 Hour Energy has less caffeine than Starbucks coffee”. The caffeine comparison is based on the 2o ounce and 16 ounce cups of Starbucks, whereas a serving of 5 Hour Energy is only 2 ounces. So even though the amount of caffeine per serving is less, the actual amount of caffeine per ounce is much higher than Starbucks coffee.
Both of these items appear to fall under “it’s just advertising” and not outright deception of which there seems to be very little, if any of in this TV commercial. We say “it’s legit”!