Kindle Mayday commercials with Amy the red-head tech advisor
In this commercial the Kindle Fire owner played by actor Jay Hayden presses the Mayday button on his Kindle Fire HDX and is greeted via video by Amy the redheaded Amazon Mayday tech advisor. This is one of several commercials with the same actor and actress with very similar scripts and only slightly different situations. Each commercial ends with Amy the Mayday girl being embarrassed and tilting her head while saying “awww” in response the the male Kindle Fire owner’s semi-flirtatious comments. The name of the red haired actress that plays Amy the Kindle Mayday Tech Advisor is Amy Paffrath.
Kindle Fire Mayday commercial script:
Kindle owner/guy presses the “Mayday” button on his Kindle Fire HDX.
(Amy, Kindle Mayday advisor): Thanks for pressing Mayday, how can I help?
(Kindle guy): Hey, my niece is coming over this weekend and I know she’s going to want to use my new Kindle Fire.
(Amy): No problem, the Fire’s great for kids.
(Kindle guy): But I don’t want her to be glued to it the whole time.
(Amy): Gotcha. Just use Kindle Free time. It lets you set limits on how long kids can watch and play.
(Kindle guy): So it’ll tell her when time’s up, I don’t have to?
(Kindle guy): Cool. ‘Cause who could say no to this face (shares photo of niece)
(Amy, while tilting head): Awww
(Announcer): Introducing the revolutionary Mayday button. Only on the new Kindle Fire HDX.
Claims or inferences and what they mean:
- What the commercial shows: Kindle guy pressing the Mayday button, and having a chat with the support girl
- What some people might think that means: If I need help with my Kindle, I can press the Mayday button to video chat with a tech advisor any time.
- What it really means: The Mayday button is only available on the new Kindle Fire HDX (not any/all Kindles). If you have a Kindle Fire HDX and use the Mayday button, you can see and hear the Mayday Tech Advisor, but he or she cannot see you. Instead the tech advisor only hears you. Amazon does state that Mayday support is available 24 hours a day, 7 days a week, 365 days a year.
- What the commercial shows: Kindle Mayday Support girl drawing on the screen to help the guy with the Kindle
- What some people might think that means: The Mayday support people can draw on my Kindle Fire HDX screen
- What it really means: Mayday tech advisors can draw on your Kindle screen and control it while speaking with you
- What the commercial says: Just use Kindle Freetime. It lets you set limits on how long kids can watch and play
- What some people might think that means: I can set time limits on the Kindle
- What it really means: After configuring the FreeTime service on your Kindle Fire, you have full control over what content is available including time limits
This series of Kindle ads all show the same basic Mayday support functionality without any deception. This commercial seems legit!