Product: The BladeBuddy
The Blade Buddy is a blade sharpener intended to resharpen dull disposable razor blades.
Used razor blades cut, old razor blades nick. It’s another dull razor blade attack. What do you do? Throw that expensive razor blade away because it’s dull? No! Stop the nicks, cuts, and save money! It’s BladeBuddy! The simple razor blade sharpener that extends the life of your blades from days to months.
Key words and phrases in this TV commercial and what they really mean:
Stop the nicks, cuts, and save money : There is no data provided comparing the cost of the BladeBuddy, the cost of shipping, handling, taxes, etc, to the cost of new razors, so it is not possible based on the information provided, to determine if this is a true statement or not.
simple razor blade sharpener that extends the life of your blades from days, to months: There is no data provided to support this claim. Although properly sharpening a razor blade will extend it’s useful life, the TV commercial provides no data to support the claim that by using the BladeBuddy, the life of your razors will be extended to “months”.
My husbands face is so smooth, and without having to buy so many of those expensive razor blades: This actors portrayal of a testimony does not specify how or why her husband’s face is so smooth. It might be assumed by many watching this commercial that it is due to using the Blade Buddy, however, this claim is not actually made.
Save over $200 per year: Without any studies or data defining how long the BladeBuddy actually extends the life of a razor, or how much the cost of the razors might be, it is impossible to substantiate this claim, making it meaningless.
We magnified this razor blade that was used with BladeBuddy and after 60 shaves it looks like new: There is no indication as to whether or not any other sharpening or de-burring methods were used on this razor in conjunction with the use of the BladeBuddy. We are let to assume that because a blade “looks like new” under magnification, that it will also perform like new, however, the claim is not made that it will perform like a new blade, only that it “looks like new”.
We’re going to send you another BladeBuddy FREE: The “buy one get one free” trick is used in virtually all “as seen on TV” commercials. See this page to learn more about how it works: Buy one Get one Free scam . Usually in very fine print the words “plus shipping, handling and fees” are shown, however, in the BladeBuddy commercial the announcer very clearly states “just pay additional processing”. Even though is “Free” statement is not true as you will have to pay extra to get your second BladeBuddy, this commercial does not try to hide that fact with tiny print and announces it clearly.
Receive two BladeBuddys – a $40 value: The claim that two Blade Buddys has a value of $40 is not substantiated in the TV commercial. Many would reasonably conclude that since you can purchase two BladeBuddys for $10, the actual value is $10.
This BladeBuddy commercial makes several vague or unsubstantiated claims however we give extra kudos for not trying to hide the fact that in order to receive your “free” Blade Buddy, you must pay more.