Charter.com: Make Way for More
This commercial for Charter Internet, TV, and phone services tells us why choosing “more” can enrich our lives.
What this commercial says:
Why choose more? Because more isn’t just more channels, more choices, more technology. More is new connections, new ideas, new worlds of experience you never knew existed. More is an 8 year old girl finding a documentary on butterflies and unleashing millions of them in her classroom. It’s a mother of 3 discovering her need for speed or your brother in law actually saying something interesting.
More isn’t just bandwidth, gigabytes and pixels, it’s discovery is more to you, than you even know, and it’s why we invested 2 billion dollars in our superior fiber rich network to bring you more of what’s now and what’s next.
But we bring so much more than that, we bring more you.
Charter, make way for more.
The primary claim made about Charter.com’s service or product:
- What the commercial said: we invested 2 billion dollars in our superior fiber rich network
- What some people might think that means: Charter has the best network for internet, TV or phone, because it’s a “fiber [optic] network” instead of old fashioned copper wires
- What it really means: The commercial says that Charter has a “fiber rich” network, not “a fiber network”. In this context “rich” means plentiful or abundant and does not mean that Charter.com has a 100% fiber optic network. This would lead us to conclude that plenty of old fashioned copper wires and cable remains in Charter’s “fiber rich” network. Of particular note is that most homes using Charter service still have old fashioned copper coax cable coming into the house.
This commercial uses little deceptive wording but many people may be fooled into thinking that Charter has a 100% fiber optic network, which does not appear to be the case.