Credit Karma “Mime” commercial
Credit Karma is an internet service that gives you access to your credit scores and other information. In this commercial a ‘mime’ checks the CreditKarma.com website and “talks” to a TV news reporter
Transcript of the commercial:
[fake news reporter]: Where do you go to get your free credit score? CreditKarma.com or another so-called free credit site? To demonstrate we have a mime. Fantastic!
Let’s go to that other site first. [mime]: “it wants my credit card”. [Reporter]: Well that’s not free! What about Credit Karma.com? I really wish he could talk. So what’s your pick? [Mime]: Credit Karma! Totally free- no credit card needed!
[voiceover]: At CreditKarma.com you can check your credit score for free with no credit card needed. Log on to creditkarma.com for your free credit score.
Claims and what they really mean:
- What the commercial said: Credit Karma! Totally free- no credit card needed!; At CreditKarma.com you can check your credit score for free with no credit card needed. Log on to creditkarma.com for your free credit score.
- What some people might think that means: I can get my credit score for free by using Creditkarma.com
- What it really means: The statements made in the CreditKarma.com TV commercials are clear and leave no room for deception – “get your credit score for free”. According to the creditkarma.com website:
Credit Karma is a completely free pro-consumer service dedicated to demystifying the credit landscape. With our credit simulators, free credit scores, credit advice, and credit score comparisons, our goal is to empower consumers to more actively manage their credit and their financial health.
CreditKarma makes their money by selling advertising on the website, not by selling your credit scores to you.
CreditKarma’s claims of totally free credit scores seem legit!