Sprint: Cut Your Wireless Bill In Half
In this commercial we see AT&T and Verizon customers that switch to Sprint and cut their phone bills in half.
(Announcer): Hey Rich, what’s that in your hand?
(AT&T Customer): My AT&T cellphone bill
(Announcer talking to Verizon customer): Verizon bill? That’s cool
(Verizon Customer): No
(Announcer): How much are you spending per month?
(AT&T Customer): A hundred and ten bucks
(Other non-Sprint customers): Just me, $120. $260
(Announcer): What if Sprint could cut your rate plan in half and give you unlimited talk and text in the U.S. and match your data?
(AT&T and Verizon customers): Goodbye Verizon. I am done with AT&T
(Announcer): Bring in your Verizon or AT&T bill, turn in your old phone, and we’ll cut your rate plan in half. Visit us online or visit a Sprint store today.
During the commercial the following small, difficult to read fine print is displayed:
- These paid participants are actual AT&T and Verizon customers
- Discount applies to basic service plan only
- All while on the Sprint network. Exclusions apply and new plan may not be exact match
- Just turn in your old phone and lease or buy a new one with Sprint Easy Pay. Limited time offer. Do not attempt dangerous stunts. Subject to credit and valid consumer port. Discount applied to voice, text and data charges with a min. $10/mo. rate charge. Excludes taxes surcharges, add-ons, apps, premium content, int’l services, add’l lines and device charges. Other plans may receive prioritized bandwidth availability. To improve data experience for the majority of users, throughput may be limited, varied or reduced on the network. Max of 10 lines per account. No cash back. 3rd party marks are property of their respective owners. Restrictions apply.
Analysis of the fine print and conditions
The people in this commercial have been paid but are real Verizon and AT&T customers. This does not mean they aren’t actors, but they are real customers.
The discounts, or “cutting your bill in half” only applies to a basic service plan that you might have. In other words, if your bill includes premium services, Sprint may not cut the amount for those services in half or at all.
“All while on the Sprint network” applies to the unlimited talk and text. If you roam out of Sprint, you may not get unlimited talk and text and/or may pay extra.
To qualify for the new “cut your bill in half” discounts, you must turn in your old phone to Sprint and buy a new one and you must pay for that new phone with their “Easy Pay” service.
If you have a contract with your current carrier, you must pay off any early termination fees (ETF). According to Sprint’s website, they will give up to $350 toward paying off your ETF – but not in cash. You can get up to $350 in the form of a pre-paid Visa card which according to the fine print on Sprint’s website, you must “allow 12 weeks for delivery” of.
This commercial uses some wording or use of fine-print and other information only disclosed in fine-print at the Sprint website that some people may consider be be slightly deceptive or deceptive through omission.