Dell Small Beginnings
This commercial for Dell takes us down memory lane by showing the locations and the year that several companies got started before growing into the large companies they are today. The song played in this ad is “This Magic Moment“, performed by The Felice Brothers. This is a brand-recognition ad, and does not sell any particular Dell product.
What’s in this Dell commercial:
(Announcer, while the song “This Magic Moment” plays): This is the story of the little room over the pizza place at 315 Chestnut Street (TripAdvisor 2000). The modest first floor bedroom in Tallinn, Estonia (Skype 2003) and the dusty basement at 1406 35th Street (Under Armour 1996). It is the story of the dining room table at 25th and Hoffman Avenue (Shazam 2000), the southbound bus barreling down I-95 (Dropbox 2007) and the 2nd floor above the strip mall at Roble and El Camino (Shutterfly 1999). It is the story of where every great idea begins (Whole Foods Market 1980, Gilt 2007). Or those with endless vision (Dermalogica 1986) and an equal amount of audaciousness (Overstock.com 1999) believed they had the power to do more, time and time again (The Knot 1996, Zoosk 2007). At Dell (Salesforce.com 1999) we’re honored to be part of the world’s great stories. Stories that began much the same way ours did (Amerijet 1974), in a little dorm room, number 2713 (Dell, 1984).
This ad appears to try to make the Dell name and image stand out in our minds as an important part of the history of these great companies by being responsible for their success because presumably, as we must assume, these companies used Dell computers at the time they were started.
There is no deceptive wording in this advertisement but it does leave much up to the imagination of the viewer to assume what impact that Dell might have had in the success of these companies. Some people might also question how Dell was involved at the startup of Whole Foods Market in 1980 or Amerijet in 1974, years before Dell built their first computer in 1984.Dell "This Magic Moment" Beginnings Commercial by R.W. Brown