FlexTV from Dish Network: No Contracts
In this commercial we are told about the Flex TV service offered by Dish Network. No contracts, no credit checks, no commitments, no kidding.
What the FlexTV advert says:
Every contract starts with a word, your word. Your promise, and their promise in return and those words are put on paper where more words can be added, turning promises into commitments and commitments into mandates all of which requires substantiation, references, credit checks, personal information and the contract would be dated, signed, witnessed and notarized. For nothing would be done without the contract. That is, until today.
Today you get FlexTV by Dish. Our promises are simple. No contracts, no commitments, no credit checks, no kidding. Call now and you can get up to 260 channels of your programs. With everyday low prices starting at just $29.99 a month. And with Flex TV by Dish you can get more, for less. Customers spend an average of 20% less than DirecTV customers did last year. Talk about your no brainer. Plus, FlexTV will give you STARZ free for 3 months with hit movies and original series on 8 premium channels. And get free installation in up to 6 rooms.
FlexTV, starting at $29.99. Zero contracts, one phone call. Call now and flex your TV independence.
Claims made in this ad and what those claims really mean:
- What the commercial said: No contracts, no commitments, no credit checks
- What some people might think that means: I can sign up for FlexTV and I do not have to sign a contract, I do not need a credit check and there is no commitment/I can cancel any time.
- Can you really get FlexTV without a contract?: The purpose of contracts for products like satellite TV, smartphones, etc, is so the company can provide you the hardware at no cost or a very low cost, in return for you agreeing to utilize the service for a minimum amount of time. Over that minimum amount of time you will end up paying for that hardware as part of the service cost. Dish Network’s Flex TV is similar to a pre-paid mobile phone plan. There is no contract or credit check just like the advert says, however as shown in the fine print at the bottom of the screen you must pay a $199 activation fee up-front, and you must purchase your own satellite TV equipment.
- What the ad says: Call now and you can get up to 260 channels of your programs. With everyday low prices starting at just $29.99 a month
- What some people might think that means: I can get Flex TV service with 260 channels for only $29.99 a month
- What it really means: The announcer said you can get up to 260 channels and prices start at just $29.99 per month. As mentioned above, you must first pay your $199 activation fee, and you must pay to purchase your satellite receiver hardware. Then, according to the Dish Network website if you want the 260 channel package, you will have to pay $44.99 per month. The $29.99 package mentioned in the commercial has only 160 channels.
- What the advert said: Plus, FlexTV will give you STARZ free for 3 months
- What some people might think that means: I can get STARZ for free, for 3 months
- Can you really get STARZ for free, for 3 months?: When the free STARZ claim is made the following fine-print is shown:
Offer value is $39. After three months you must call to downgrade or then-current price applies
What does the fine print mean?
The STARZ for free, for 3 months offer is true. However, if you do not call to cancel or “downgrade” back to your previous, ‘non-STARZ’ service, you will have to pay the additional monthly fee for STARZ.
- What the ad says: get free installation in up to 6 rooms
- What some people might think that means: I can get Dish Network / Flex TV installed for free
- What it really means: When the free installation claim is made the following fine-print is displayed:
Free standard professional installation only
Is installation for Flex TV really free?
According to the fine print, the installation service for your hardware is free as long as it is deemed “standard”, and the as the advert says, there is a limit of 6 rooms. It is important to remember that as mentioned above, this free installation only applies to the fees required to install your hardware. You must first purchase your hardware, which is not part of the free installation.
This Flex TV advertisement makes use of fine print and a slight amount of tricky wording that some people might feel is confusing or intended to fool them. However the basic promises made: No contracts, no commitments, no credit checks, is true.