DriveTime “Curbed by Credit”, “Next Stop Freedom”, and “Keeping it Real”
These commercials new in November and planned for running through 2014 show the Drive Time girls in several different situations and rescuing potential DriveTime customers. All of the ads have the same basic message and claims. The actress that plays the DriveTime Girl driving the van is Katie Crown. The actress playing the other Drive Time woman (in the passenger seat) is Nicole Randall Johnson.
Update: The van driven in the commercial is a 1988 Mitsubishi Delica L300
“Curbed by Credit”:
(Drivetime woman): We got a 14-10 in progress at the AutoRow Superstore
(Drivetime girl): Great! What’s that?
(Drivetime woman): Credit runaround!
(Drive time van rushes to the Autorow superstore)
(Drive Time woman yelling to customer): Hey you!
(DriveTime girl): You need a great car at a great price, it’s Drive Time1
(Drive Time customer): But my credit really isn’t that good
(Drive Time woman): Do you like the musical arts? (Singing) At DriveTime your credit problems
(Drive Time girl signing): It’s not a problem, yah!
(Drivetime woman): Theme song!
(Announcer): Save yourself, get approved at Drive Time first. Call, click, or visit today
What message does this ad convey?:
- What the commercial said: my credit really isn’t that good / At Drivetime your credit problem is not a problem / get approved at Drive Time first. (Other versions of this ad): Everybody drives with a Cancel Anytime lease
- What some people might think this means: I can buy a car at DriveTime even if I have bad credit
- What it really means: There are no details or specifics given in the ad about what credit score is required to purchase or lease a car, but we do see the following very difficult to read fine-print:
See us for details including terms
The Drivetime.com website publishes no information about credit requirements to purchase or lease and to find out if you can buy or lease a car you must submit a full credit application.
This TV ad does not use any deceptive wording, but to get any details or specifics about the claims made you must visit a DriveTime location, call, or go to the DriveTime.com website and submit a credit application, only then will know for sure if “your credit is not a problem”. Some people may think this is ‘shady’ advertising, but, the wording seems legit.