Honest.com products TV commercial hashtag #HonestMom
In this Honest.com television commercial currently airing nationally, a real mother tells us why she uses Honest.com
What Ryan McGee says:
My name is Ryan McGee and I am the mother of two amazing girls. I love the Honest Company because they make the safest, most effective products for my family. We started with the cute diapers and now we use all their products. Plus, the website makes it super easy to shop and I get the products delivered right to my door.
(Announcer): The Honest Company provides safe, natural, and effective products for your family. Get a free trial today at Honest.com.
Claims and what they mean:
- What Ryan McGee said: My name is Ryan McGee and I am the mother of two amazing girls
- What some people might think that means: Ryan McGee is not an actor, she is a real mother and Honest.com customer
- What it really means: The commercial does not clarify if Ryan McGee is an actress but there is no disclosure that she has been compensated by the company. She later states that she uses all their products which would indicate that she really is an Honest.com customer. It is possible that she is an actress and a customer, but this is not clarified or stated in the commercial.
- What Ryan McGee says: I love the Honest Company because they make the safest, most effective products for my family. We started with the cute diapers and now we use all their products
- What some people might think that means: Every product from Honest.com is safe / The cute diapers are safe and effective
- What it really means: The commercial portrays Ryan McGee as a customer, and anything that she says would likely be her personal testimonial or opinion. Based on the wording she uses, it appears that it is her opinion that Honest.com products are the safest and most effective but neither her nor any wording or fine print in the commercial provide any data to support this claim. Ryan McGee never directly said that the diapers from Honest.com were safe or effective.
- What the announcer said: Get a free trial today
- What some people might think that means: I can sign up and get free stuff
- What it really means: When the announcer tells us that we can get a free trial, the words FREE TRAIL* are shown in very large lettering. Below the lettering in very small and light fine print the following is shown for approximately two seconds:
*Only $5.95 for shipping and handling. You’ll be automatically enrolled in our monthly service – cancel the service at any time.
The Terms and Conditions at the Honest.com website further clarify the free trial:
A Free Trial contains samples of The Honest Company’s products and allows you to try them before purchasing a full Bundle. Depending on your selection, your trial will contain a travel size Honest Shampoo & Body Wash, Honest Lotion, Honest Healing Balm, Honest Laundry Detergent, and Honest Hand Soap or a handful of Honest Diapers & Wipes or a one-day serving of Honest Health & Wellness supplements. Trials are free, but there is a shipping and handling fee of $5.95.
When you receive your Free Trial, you begin a 7 days trial membership with The Honest Company. The date of receipt will be the date the trial is delivered, as determined by the tracking system of the shipping service used by The Honest Company. If you enjoy the products in your Free Trial and do not cancel your membership within 7 days, we will automatically ship you the Bundle which corresponds to your selected samples and charge your credit card accordingly. Your Bundle shipments will continue automatically, each month, as described below, until you cancel your membership.
If, after receiving your Free Trial, you do not wish to purchase a full Bundle, you must call Honest Support at 1.888.862.8818 within 7 days to cancel your membership. You may cancel at anytime during the trial period without obligation.
Based on the fine print and the additional information at the website, it appears that a free trial does include some free trial items, but you must still pay the $5.95 shipping fee.
This commercial uses some wording that some people may consider slightly misleading and makes use of near impossible to read fine print to obscure the fact that their “free” trial will still cost $5.95.