Iams Rocky The Dog & Iams Shakeables with Rocky The Dog and Dawn the Soldier
There are two versions of this Iams dog food commercial. Both feature Dawn the U.S. Army soldier returning home and being greeted by her giant dog, Rocky. One ad mentions Iams Shakeables at the end of the commercial, the other does not. We are unable to determine if Dawn is a real U.S. Soldier or an actress but we have determined that Rocky The Dog’s real name is “Monster”. Rocky (Monster) is an Irish Wolfhound that currently lives in Nashville, TN. Based on online reports it appears that Rocky (Monster) does not actually belong to Dawn the soldier and is instead owned by a woman named Andrea Robinson. If you have more information about Dawn or the dog Monster (Rocky), please leave a comment below.
What this commercial says:
Rocky had no idea why Dawn was gone for so long but he’d wait for her forever and would always be there with the biggest welcome home. For a love this strong, Dawn only feeds him Iams.
Compared to other leading brands, it has 50% more animal protein to help keep Rocky’s body as strong as a love that never fades.
Iams, keep love strong. Now you can keep love fun with new Shakeables meaty treats.
What this commercial claims:
- What the commercial said: Compared to other leading brands, it has 50% more animal protein
- What some people might think that means: All Iams dog food has 50% protein more than any other dog food
- What it really means: When this claim is made the following fine print is shown on-screen:
Iams Minichunks vs best-selling adult formula of leading brand
Does Iams dog food have 50% more protein than other dog foods?
Based on the fine print shown in this TV commercial, not necessarily. Iams makes many different types and formulations of dog food. According to the fine print, only Minichunks has 50% more animal protein. The fine print does not tell us what they are comparing the Minichunks animal protein amounts to other than the “best selling adult formula of leading brand”. This means that it is entirely possible that many other non-leading brands that do not sell as much may have more, possibly even far more animal protein than this one type of Iams. Additionally, the announcer says “compared to other brands” (plural, meaning more than one) but the fine print says “leading brand” (singular, meaning, only one or the one being compared to).
Many people may feel that the wording used in this commercial is specifically crafted to intentionally mislead viewers into thinking that all Iams dog food has 50% more animal protein than all other dog foods, which does not appear to be the case.