Jamster is a internet based / texting based service that promises a choice of over 100,000 cool wallpapers and fun txt games by simply sending a text message to “755 55”.
Transcript of the TV ad:
Do you know what your Jersey Shore nickname is? Just fistpump your phone and get the Jersey wallpaper and nickname generator. If you’re a girl simply send a text message with the word “woman” and your name to “755 55” or if you’re a guy just txt “man” and your name to “755 55”. So say your name is Mike, you’ll text “man mike” to “755 55”.
Or go to jamster.com and subscribe to get up to 20 products like games for only $9.99 a month. Remember it’s Jamster.com.
In another commercial we see a jilted bridesmaid on the steps of her church:
Six months ago, Selena tested her relationship with Justin using the love calculator. She just sent the word “honey”, her name ‘Selena’, and her partner’s name Justin, to 755 55. It didn’t look good, but she didn’t listen.
How the Jamster.com commercial might deceive people:
In the commercial the announcer tells us to send a text to 755 55 to sign up OR go to the Jamster.com website and sign up for only $9.99 a month. It is not clearly stated that by texting to 755 55 you are automatically signed up and you will be charged $9.99 per month until you take steps to cancel the subscription. Many people would consider this to be very deceptive because there is no direct, easily understandable mention of the monthly charge. In the commercial there is a paragraph of “fine print” explaining the details, but the print is so small that even on our high resolution monitor we are unable to read it
Every person that we asked agreed that this TV commercial is extremely deceptive and feel that the commercial tricks people into signing up for the $9.99/month service.