Lumosity.com, “Brain Training”
In this TV commercial for Lumosity.com the woman tells us how she works hard at keeping her body healthy, but it’s not as easy to keep her brain in good shape. The actress that plays the Lumosity lady is Emily Greco.
I do it to stay sharp. I take care of my body, but, it’s harder to work out my brain. Well Lumosity.com is based on neuroscience and it just seems like games but, it’s serious brain training. I am happier with my brain, definitely.
(announcer:) No matter why you want a better brain, Lumosity.com can help, it’s like a personal trainer for your brain. Improving your performance with the science of neural-plasticity. But in a way that just feels like games. Start training with Lumosity.com right now and discover what your brain can do.
Claims and what they really mean:
- What the commercial said: I do it to stay sharp.. Lumosity.com is based on neuroscience and it just seems like games but, it’s serious brain training. I am happier with my brain, definitely.
- What some people might think that means: If I use lumosity.com, I will be sharper and smarter because worked for this lady and it’s based on neuroscience
- What it really means: As shown on the screen in very light and very fine-print, the lady in the commercial is an actor (Emily Greco), meaning that what she says is not a factual testimonial. She says she “I do it to stay sharp“, but she never actually says what it is she is doing that keeps her ‘sharp’, so it may not even have anything to do with using Lumosity.com. The Lumosity lady also says that it is based on neuroscience, and that it is ‘serious brain training’, but nowhere in the commercial is any medical or scientific data to back up this claim. Finally, she says “I am happier with my brain”, but like her previous statement she does not specify why she is happier with her brain, or what that even means. Some people might consider these statements as an attempt to mislead people into thinking that if they use Lumosity.com they will be sharper or smarter and that it will work because it is ‘science’.
- What the commercial claims: No matter why you want a better brain, Lumosity.com can help, it’s like a personal trainer for your brain. Improving your performance with the science of neural-plasticity
- What some people might think that means: If I use lumosity.com, my brain will work better or I will be smarter.
- What it really means: Much like the previous statements made by the Lumosity woman, the commercial gives us no scientific or medical data to support these claims.
Does Lumosity work?
According to the Lumosity Wikipedia page:
There is no scientific consensus on the benefits of brain training for medical conditions in the clinical environment. According to many experts, including eminent neuroscientists, “there is no scientific evidence to support a range of manufacturers’ claims (including Lumosity) that the gadgets can help improve memory or stave off the risk of illnesses such as dementia.”
This does not mean that Lumosity does not work, but if Lumosity does work, there is currently no data that says it does.
Is Lumosity free?
The TV commercial makes no mention of the cost for it’s brain-training games. Lumosity does offer a free/limited subscription but the full Lumosity service is $14.95 per month with discounts available for paying for a 2 year or lifetime subscription.
This commercial for Lumosity uses only a little deceptive wording, offers no scientific data to support it’s claims, and makes no mention of the cost for it’s service.