Maybelline “Red Lipstick” / Color Elixir Lip Lacquer
In this ad we see a beautiful model with bright, shiny, red lips while we are told about the Maybelline New York Creamy Lip Lacquer. Actress information: The model (actress) that plays the woman or girl with red lips is Emily DiDonato.
What the commercial says:
(Announcer): Fall under the spell of your most hypnotic lips. New Color Elixir Creamy Lip Lacquer from Maybelline New York. (The magic). A secret trio of concentrates creates the hyper-saturated color and shine of a lacquer with the addictive cushiony feel of a balm. It’s everything your lips crave in one, spellbinding sweep. New Color Elixir Creamy Lip Lacquer in 20 mesmerizing shades.
(Announcer): Maybe she’s born with it.
What this commercial is trying to tell us:
This ad is conveying the message that this creamy lip lacquer has bright, hyper-satured colors, as shown by the model. The only actual claims made are that it is a that it “creates the hyper-saturated color and shine of a lacquer with the addictive cushiony feel of a balm” and it is “everything your lips crave in one, spellbinding sweep“, which most people would understand to mean that you need only apply one-coat or one time to get this super shiny, super saturated coloring. These claims are clear, with little room for deception.
Overall the wording and imagery in this commercial seem legit!