Papa Johns Double Cheeseburger Pizza Commercial
This television ad currently airing across much of the nation shows Papa John grilling cheeseburgers and telling customers how his new Double Cheeseburger Pizza has “changed the cheeseburger forever”.
What this TV ad says:
(Announcer, while we see Papa John grilling burgers inside a Papa Johns Pizza store): Papa Johns has changed the cheeseburger forever!
(Papa John): It’s my new Double Cheeseburger Pizza.
(Customers): Cheeseburger? Cheeseburger? Double Cheeseburger!
(Announcer): Papa Johns new Double Cheeseburger Pizza! 100% premium beef, no fillers. Fresh diced tomatoes, pickles and a zesty sauce. Just $12 for a limited time at PapaJohns.com
(Customer and Papa John): Papa Johns quality with the taste of a cheeseburger. You got me. It’s better ingredients, better pizza. Papa Johns
Does Papa Johns really cook the cheeseburgers on a grill?
At the very opening of the commercial we see Papa John grilling cheeseburgers inside a Papa Johns Pizza store, which might lead some viewers to believe that for their new Cheeseburger Pizzas, they actually grill the burgers at the store (as shown) before adding the cheeseburger to the pizza. However, in small print we can see the wording “Meat not grilled as shown“. This small print appears for a total of 3 seconds.
Other fine-print in this commercial:
When the $12 price is mentioned by the announcer and shown on-screen in giant lettering, the following fine-print is also shown for a total of 3 seconds:
Limited time offer. Not valid with any other coupons or discounts. Prices, participation, delivery area and charges may apply.
This fine print clarifies that to take advantage of the $12 price you cannot use any other coupons or special offers. It also indicates that the $12 price might actually be more than $12, and their could also be additional charges for delivery. It also says that delivery may not be available everywhere.
This ad uses no deceptive wording, but some people may feel that showing the burgers being grilled alongside the pizzas being cooked, while only showing that the meat is not actually “grilled as shown” with small-print for a few seconds, to be somewhat deceptive.