Perk It by Idea Village available at www.GetPerkIt.com featuring Rick Harrison from the TV show Pawn Stars.
In this television advertisement the star of Pawn Stars Rick Harrison introduces us to the Perk It, a glass coffee percolator that promises to “bring back the flavor of the 50’s and 60’s”
What Rick Harrison says in this commercial:
Hi, I’m Rick Harrison and this is my pawn shop and if there is one thing I’ve learned after 25 years it’s you never know what’s gunna walk through that door. Like this old fashioned glass perk coffee pot. In the 1950’s and 1960’s this is how real coffee was made. You’d wake up, smell the coffee, hear it perking, see it brewing on the stove, it wasn’t just a drink, it was an experience. But then coffee companies started making plastic coffee makers and instant pods that took away all the flavor. So now you pay more for coffee that doesn’t taste as good. That’s why I use The Perk It. It’s the modern version of this timeless classic.
It brews coffee the way it used to taste. That’s because Perk It draws the water up the stem and perks it to draw the perfect amount of flavor from the coffee so every cup is delicious, hot and fresh. And unlike the others, with Perk It, you control the taste. Simply fill with water, add your favorite coffee, then perk. You can see, hear and smell coffee that’s been brewed the right way.
You can brew light, medium, or dark, with any coffee you choose. It’s lightweight with a stay-cool handle and it rinses clean or goes right in the dishwasher. Plus today, we’re all trying to save money. Make coffee with a single-serve pod-machine and you’re paying about $0.70 a cup. Brew it with my Perk It and it’s about a nickel. Would you rather pay $6.40 for a pot of instant, or $0.40 for a pot of real coffee? Well that’s an easy choice. So call now and get your Perk It for just $19.99. I’ll include a pack of my favorite Perk It old fashioned coffee. It’s been roasted the same since 1921. Plus you’ll receive the original Perk It Mug. Yes, you get the Perk It, the old fashioned roast, the mug, all for just $19.99.
(Rick Harrison’s Dad, from Pawn Stars): I see you got the old Perk It pot son. You finally woke up and smelled the coffee.
(Rick Harrison): Bottom line, you won’t find a better deal or a better coffee anywhere, I guarantee it.
Claims made by Rick Harrison and what they mean:
- What Rick Harrison said: In the 1950’s and 1960’s this is how real coffee was made
- What some people might think that means: Coffee was better in the 1950’s and 1960’s because it was made this way
- What it really means: In the 1950’s and 1960’s, and for many years before that, this type of “old fashioned” coffee pot was virtually the only way to make coffee. Some coffee experts say that coffee made this way is not as good or may be more bitter than coffee made other ways because of the high temperatures that are required to “percolate” coffee in this type of a coffee pot.
- What Rick Harrison claims: then coffee companies started making plastic coffee makers and instant pods that took away all the flavor.
- What some people might think that means: Coffee made any other way (Mr. Coffee or a Keurig type coffee maker) has no flavor
- What it really means: Coffee flavor is subjective, but when we asked several people if coffee made in a “Mr Coffee” or a Keurig tastes like it has had “all the flavor taken away”, 100% of them responded “no”. It is also important to note that both Mr. Coffee type coffee makers and “Keurig” type pod-coffee makers operate on nearly the same principle of heating water and filtering it through ground coffee, however some of today’s coffee makers have the ability to do this at a lower temperature, which some experts say results in a smoother, less bitter tasting coffee that what may come from an old fashioned percolator (perk) coffee pot.
- What Rick Harrison said: So now you pay more for coffee that doesn’t taste as good
- What some people might think that means: Any coffee not made in a Perk It tastes bad and will be more expensive
- What it really means: As mentioned above, taste is subjective, but many people feel that “perk” coffee does not taste good. A Perk It uses the same type of ground coffee that is used in any “Mr. Coffee” type coffee maker, so based on our math, it would cost the exact same as it would if you brewed it in a Perk It. However single-serve coffee makers (“Keurig” type) does generally cost more per cup than ground coffee.
- What Rick Harrison claimed: That’s why I use The Perk It. It’s the modern version of this timeless classic. It brews coffee the way it used to taste
- What you may think this means: Coffee brewed this way tastes better
- What it actually means: Rick Harrison did not say coffee brewed this way tastes better, he said that the Perk It “brews coffee the way it used to taste”. Many people may argue that the way coffee used to taste was “bad”, “bitter”, or “too strong”
- What Rick Harrison claimed: every cup is delicious, hot and fresh
- What you may think this means: Coffee from the Perk It tastes good, is hot, and is fresh / coffee made in Mr. Coffee is not delicious, not hot, or not fresh
- What it actually means: This claim is clear: Coffee made with a Perk It Pot will be delicious, hot and fresh. However coffee made from a “Mr Coffee” or a Keurig type coffee maker is virtually also always hot and fresh, and some people would consider it also delicious.
- What Rick Harrison said: [when using a Perk It] you can see, hear and smell coffee that’s been brewed the right way.
- What you may think this means: Coffee not brewed in a Perk It or an old fashioned percolator pot is brewed the wrong way
- What it actually means: As mentioned above, the basic principle of a “Mr Coffee” or other type coffee makers is virtually the same as with an old fashioned percolator pot (like the Perk It), and many people prefer the flavor of coffee brewed by this type of coffee makers.
- What Rick Harrison said: Make coffee with a single-serve pod-machine and you’re paying about $0.70 a cup. Brew it with my Perk It and it’s about a nickel
- What you may think this means: Coffee made with the Perk It is way cheaper than with newer coffee makers
- What it actually means: Single serving coffee “pods” do generally cost from $0.40 to $0.90 each, depending on the brand, and a cup of coffee from a Perk It made from regular ground coffee can be as low as $0.05 (for the very cheapest coffee), and probably no more than $0.15 per cup for more expensive ground coffee. However, because “Mr. Coffee” makers use the same type of ground coffee as the Perk It, the cost per cup is virtually the same. It is also important to note that for under $10 it is possible to purchase an “Eco Brew” refillable pod-adaptor for any “Keurig” type machine that will allow you to use your own inexpensive ground coffee, reducing the cost down to that same $0.05 to $0.10 per cup as with the Perk It or Mr. Coffee type maker.
- What Rick Harrison said: call now and get your Perk It for just $19.99. I’ll include a pack of my favorite Perk It old fashioned coffee. Plus you’ll receive the original Perk It Mug. Yes, you get the Perk It, the old fashioned roast, the mug, all for just $19.99.
- What you may think this means: I can get the Perk It, coffee, and mug, and I only have to pay $19.99
- What it actually means: Rick Harrison tells us two times that we can get the Perk It for only $19.99 and makes no mention of any other costs. It is not until we go to the www.GetPerkIt.com website that we find there is a $7.99 shipping and handling fee. Most people would not expect to get shipping for free, and the shipping cost does not seem excessive for an item of this size so many would argue that not mentioning the shipping is not necessarily deceptive. There does not appear to be any additional hidden fees or costs for the mug and extra coffee.
This commercial makes several claims that some people may think are intended to trick people into believing that only a “perk coffee maker” is capable of brewing good coffee. The shipping and handling fees seem appropriate for an item of this size and there are no other hidden costs or fees.