Order now and qualify for free shipping! Sounds like a great deal right? This sales tactic is often used in “late night TV commercials” and is intended to trick or pressure the viewer into thinking that they are saving even more money – but is it?
How the Qualify For Free Shipping trick works:
Generally in order to ‘qualify’ for your free shipping, you must purchase an ‘upsell’. This might be multiple products, larger sizes of the product, etc. No matter the upsell, in order to qualify you must spend a significant amount of additional money. Since shipping is usually not very much and because the upsell is often expensive, the Qualify for Free Shipping is usually not a good deal at all.
You don’t qualify for free fees or shipping:
As mentioned above, shipping is usually one of the smallest costs of your order. Many products also charge a “handling” fee as well as “processing” or “other” fees. Unless stated, your free shipping does not reduce the cost of these other fees.
Has the qualify for free shipping trick fooled you? Leave a comment and let us know.