Reebok “bam bam” / Skyscape shoes. #LIVEWITHFIRE
In this commercial for Reebok Skyscape shoes we see a girl coming home, and taking a shower. While she is in the shower she forgets that she is still wearing her Reebok shoes and puts them on the floor of the bathroom. We see the woman for a total of 25 seconds, the shoes for 4 seconds, and the “Reebok” name and #LIVEWITHFIRE tag for 1 second. The name of the actress that plays the girl taking the shower is former Maybelline and Victoria’s Secret model Miranda Kerr. The name of the song played while she is taking a shower is the reggae song “Bam Bam” (not “bomb bomb”) performed by Sister Nancy.
Script from this commercial
There is little dialog in this ad. The music plays for 25 seconds (of the 30 second version) until we finally hear the announcer:
Reebok Skyscape. So comfortable, you’ll forget you have them on.
Words in the song Bam Bam:
bam bam, ey, what a bam bam, bam bam dilla, bam bam, bam bam dilla, bam bam
‘ey what a bam bam, seh what a bam bam
Dis woman neva choble no one. I’m a lady, I’m not a man. MC is my ambishan
This commercial makes no claim other than “so comfortable, you’ll forget you have them on”, which is subjective and cannot be considered as “true or false”. Instead the commercial is designed to get your attention through suggestive imagery which some may consider to be distasteful.