Airman the flying toy available from BuyAirman.com
This television advertisement for “Airman” shows us how fun and easy the Airman toy is to fly. The ad tells us that the Airman is available from www.BuyAirman.com for $39.99
What the commercial says:
Faster than a speeding bullet! Able to leap tall buildings in a single bound! Look up in the sky, it’s a bird, it’s a plane, no, it’s Airman!
Airman is real RC airplane fun with real RC airplane controls. Super easy to fly even for a beginner! Now you can do breathtaking climbs, insane climbs and turns on a dime! Airman is superhero strong and made of lightweight yet durable foam infused materials. Airman features powerful twin propellers and onboard rechargeable lithium polymer batteries. You can recharge Airman right at the field from the transmitter so you can fly your missions over and over again.
Airman makes the perfect gift for kids of all sizes and kids of all ages. Airman leaves other RC toys on the ground. The Airman flying superhero comes ready to fly right out of the box. You’ll get the Airman with RC controller and rechargeable battery in your choice of blue or red for $39.99 plus $9.95 shipping and handling. You must be 18 years or older to order.
Claims made and what they mean:
- What the commercial said: You can recharge Airman right at the field from the transmitter so you can fly your missions over and over again.
- What some people might think that means: I can quickly recharge and fly it again, just like shown on the commercial.
- What it really means: The commercial tells us that you can recharge the toy from the transmitter but the commercial does not say how long recharging takes. It is left up to the viewer to assume that you can quickly recharge it.
- What the commercial said: The Airman flying superhero comes ready to fly right out of the box, You’ll get the Airman with RC controller and rechargeable battery
- What some people might think that means: The toy is ready to fly as soon as I take it out of the box / I do not need anything else to fly the Airman
- What it really means: As the announcer tells us that this toy is ready to fly “right out of the box” the following very-light fine-print is shown for approximately 2 seconds:
Transmitter requires 6 AA batteries not included
According to this fine-print, the Airman toy might be “ready to fly right out of the box” but you will not actually be able to fly it until you install 6 AA batteries into the controller unit. Some people may consider the claim that the toy is “ready to fly right out of the box”, when in fact it is not actually flyable to be a deliberate attempt to trick people into believing that the the Airman is ready to fly, right out of the box.
This commercial omits information and makes use of fine-print and wording that many people may consider to be deliberate attempts to deceive the viewer into thinking that this toy has more features or performs better than it actually does.