MSA 30X Rechargeable Hearing Aid / Descreet Sound Amplifier available from www.MSA30X.com
This ad, currently airing on television nationwide, tells us about the MSA 30X hearing device, also referred to as a “Discreet Sound Amplifier”.
What they say in this advertisement:
Listen up for an amazing offer that can change the way you hear. Frustrated with your hearing? Well hear better, now. Introducing the fully rechargeable MSA 30X, a revolutionary device that features the latest micro-sound amplification technology that can barely be seen. Independently tested to help you hear up to 30-times better. It turns ordinary hearing into extraordinary hearing.
MSA30X works by capturing and amplifying sound waves, yet it’s lightweight, ergoacoustic design is discreet. It form-fits in and around either ear and MSA 30X is powerful. Hear clearly in restaurants, never miss another word on TV or at the movies. Simply adjust the volume as you desire. Other units use so many batteries and they’re difficult to change. But the MSA30X is completely rechargeable. Simply plug it into the wall.
Bulky sound-amplifiers can cost hundreds, but try MSA 30X for just $59.95 and we’ll include a cleaning brush and 5 comfort-tips. But wait! In this special TV offer we’ll cut the price in half! Now you can hear up to 30-times better for just $29.95, but there’s even more! We’ll double the offer, free! Just pay additional processing and handling. Wear them both or give one to a loved-one. Did you hear that? That’s two MSA30X’s for just $29.95!
The MSA-30X hear better now offer, get two for just $29.95
Testimonials from actors portraying MSA30X users
The following comments or testimonials are given throughout the commercial by actors. There is no claim made that these are actual comments or testimonials from real customers.
- I forget I’m even wearing it!
- My wife complains that I turn the volume up on the TV too loud. Now I can hear everything clearly.
- I tried other devices that had batteries but they were always such a pain to change and so costly so I figure I save hundreds a year.
- All I could say is just try it. It could change your life.
The Fine-Print shown during the commercial
The following extremely small and difficult to read fine-print is shown for 9 seconds starting at the 30-second mark of the 120-second version:
The MSA 30X Sound Amplifier is not a substitute for a hearing aid or intended for use by hearing impaired people. The FDA advises anyone who suspects hearing loss to seek examination by a health care professional.
Claims made during this ad and what they mean:
- What the commercial said: Frustrated with your hearing? Well hear better, now.
- What some people might think that means: If I am losing my hearing I can use the MSA 30X as a hearing aid
- What it really means: Through this entire commercial, the message that many people may take away is that this device will help those that are becoming hard-of-hearing. However, based on the near-impossible to read fine-print, this device is not a substitute for a hearing aid and is not intended for use by people with hearing loss.
- What the commercial said: Independently tested to help you hear up to 30-times better. It turns ordinary hearing into extraordinary hearing
- What some people might think that means: There are tests and studies that prove it will make me hear 30-times better.
- What it really means: The commercial announcer tells us that the MSA30X is “independently tested” however neither the commercial nor the www.MSA30X.com website provides any specifics, data, or other information about these claimed independent tests. More notable, the announcer says it will turn “ordinary hearing” (meaning, someone with ordinary or normal levels of hearing) into “extraordinary hearing”. From this we can conclude that if you suffer from hearing-loss (you do not have ‘ordinary’ hearing”) this device will not be effective at giving you up to 30X better hearing. The announcer also says it will help you hear up to 30X better, which is not the same as “you will hear 30-times better”.
- What the commercial said: Other units use so many batteries and they’re difficult to change
- What some people might think that means: This is the only hearing-amplifier or hearing-aid that is rechargeable.
- What it really means: Many other units do use replaceable batteries, and those batteries are often difficult do change due to their size. However, many other units are also rechargeable and do not require battery changes either.
- What the actress in the commercial said: I tried other devices that had batteries but they were always such a pain to change and so costly so I figure I save hundreds a year
- What some people might think she means: If I buy this hearing-device, I will save hundreds of dollars every year
- What it really means: She said “I figure I save hundreds a year”. This does not mean what she “figures” is correct or accurate. Whatever savings there may be, if any, depends on what other devices you compare to. For example, comparing to a similar rechargeable device, you would not save any money over the course of a year, or ever.
- What the announcer said: That’s two MSA30X’s for just $29.95
- What some people might think it means: I can get two of them and I only have to send in $29.95
- What it really means: Earlier in the ad, and a few times shown in small-print, we are told “just pay shipping and handling” but the announcer does not indicate how much these shipping and handling fees are.
What is the real price?
Only after going to the www.MSA30X.com website do we discover the true price of the device. The first MSA 30X will cost $29.95 plus $7.95 “processing and handling”. Your second devices is “free”, but you must pay an additional $7.95 more for processing and handling. The total price for your two $29.95 MSA 30X’s will be $45.85 ($29.95+$7.95+$7.95).
Some people may feel that this commercial deliberately attempts to trick people into thinking that they can use this inexpensive device as a replacement to a hearing aid, but a careful look at the wording, and the fine-print clearly tells us that the MSA 30X is not a hearing aid, and is not intended to be used by people with hearing loss. Many people may also find the “two for $29.95” claims, to be every deceptive as the actual cost to the consumer is over $45.