Sony 4K Ultra TV with Garth Davis
The Sony 4K Ultra HDTV is an “Ultra” HDTV with four times the resolution and definition of standard HDTVs
First time I saw a Sony 4k TV it was like opening my eyes. It’s four times the detail of HD. Colors become richer, details become clearer. Which for a film maker changes everything because now there are no more barriers between the world the I see and the ones I can show you.
Key words and phrases in this TV commercial and what they really mean:
- What the commercial said: four times the detail of HD. Colors become richer, details become clearer
- What some people might think that means: If I buy a Sony 4K TV everything I watch will have more detail than HDTV with more color and everything will be more clear
- What it really means: The 4K or “Ultra HD” standard does have four times more detail and pixels than standard 1080i or 1080p HDTV. However, to actually experience this greater detail the source (what your watching) must have been created with the 4K Ultra HD standard, and transmitted in Ultra HD. To date, there is no TV broadcast content available for 4K via air, cable or satellite. Nor is there currently any 4K content available on disc as standard DVDs and BlueRay players do not support 4K or Ultra TV. It is likely that in the future the only source for 4K content will be via ‘streaming’ (the internet). In the meantime, watching anything on a 4K TV will be like watching I Love Lucy on a regular HDTV. ie; the source is still in grainy, black and white, and it looks no better on an HDTV then a 13 inch black and white TV from 1960. Because these details about the need for 4K content in order to see any difference in image quality, some people would consider this statement to be very misleading or deceptive.
- What the commercial said: because now there are no more barriers between the world the I see and the ones I can show you
- What some people might think that means: If I have a Sony 4K TV, I can watch movies just as Garth Davis and other movie directors intended; there is no more barrier or anything preventing me from seeing movies in full 4k glory
- What it really means: Similar to the previous statement, until there is a way to get 4K ULTRA HD TV content into your home and connected to your Sony 4K TV you cannot take advantage of the improved resolution of the 4K TV standard. This current inablity to view 4K content on a Sony 4K TV seems like a very significant barrier to Garth Davis showing us what he sees as he describes in the commercial. Because of this significant barrier and lack of any [current as of 2013] ability to view 4K content/movies/TV, many people may consider this statement untruthful and very deceptive.
While technically true that the Sony 4K UltraHD TV offers higher resolution, the exclusion of the fact that there is currently no way to actually view 4K content would leave most people to believe that this commercial is extremely deceptive.
Did Garth Davis trick you into believing that a Sony 4K Ultra HDTV will make everything look better?