Sprint Unlimited “My Way” (Zombie) Commercial / Unlimited for Life Guarantee
Sprint Unlimited is a service package that promises unlimited usage. In this commercial a zombie discusses the Unlimited service with a Sprint employee. The actor playing the zombie is Matthew Patrick Davis and the actress playing the Sprint store employee girl is Laura Spencer.
Zombie: aarrgggghhhh ..
Sprint employee: Can I help you?
Zombie: Arrhcough, ahem, excuse me. I wanted to find out about the Unlimited for Life Guarantee
Sprint employee: Sure. Sprint is guaranteeing unlimited talk, text and data for life.
Zombie: Cool. And, what if, say, technically, you’re not alive? Like, maybe you were un-dead?
Sprint employee: Like a zombie.
Zombie: Whoaa.. Let’s not go putting labels on people (ear falls off).. I’m a zombie.
Announcer: Unlimited, from Sprint, it’s guaranteed for life, now for only $80 per month
Claims made in this Sprint commercial:
- What the commercial said: Sprint is guaranteeing unlimited talk, text and data for life for only $80 per month
- What a reasonable person would think this means: I can get Sprint service and can text, talk, or use as much data as I want, with no limits, for life and I only have to pay $80 per month
- Is it really unlimited?: At the end of the commercial, in fine-print, we can see some restrictions which in part read:
Subject to 2 year agreement/activation/early termination fees, credit & deposit… Prohibited network use rules & restrictions apply
What are the limits on Sprint’s Unlimited Guarantee?
- You must sign a 2 year contract and you may have to pay a deposit. If you break that contract there are fees and you may lose your deposit
- Your unlimited use is limited by the “prohibited network use rules and restrictions”
Prohibited network use rules and restrictions on Sprint’s Unlimited for Life Guarantee:
These are some of the limits placed on Sprints unlimited life guarantee taken from the referenced prohibited network use, rules, and restrictions, Effective September 19, 2012:
- Excessive Utilization of Network Resources: Consuming a disproportionate amount of available Network resources resulting in the potential to disrupt or degrade the Network or Network usage by others. The determination of what constitutes excessive use depends on the specific state of the Network at any given time. Excessive use is determined by resource consumption relative to that of a typical individual user of the Network and not by the use of any particular application. Without limiting the foregoing, you are not allowed to use the Network to continually or repeatedly dial telephone numbers associated with free conference calls, free chat lines, or similar or related services that are used to increase the inter-carrier compensation billed to Sprint.
- You may not distribute, publish, or send through our Network: (1) any spam, including any unsolicited advertisements, solicitations, commercial e-mail messages, informational announcements, or promotional messages of any kind; (2) chain mail; (3) numerous copies of the same or substantially similar messages; (4) empty messages; (5) messages that contain no substantive content; (6) very large messages or files that disrupt a server, account, newsgroup, or chat service; or (7) any message that is categorized as “phishing.” Likewise, you may not: (1) participate in spidering, harvesting, or any other unauthorized collection of e-mail addresses, screen names, or other identifiers of others or participate in using software (including “spyware”) designed to facilitate such activity; (2) collect responses from unsolicited messages; or (3) use any of our mail servers or another site’s mail server to relay mail without the express permission of the account holder or the site.
The first limit, “Excessive Utilization of Network Resources” seems to say that you cannot use more bandwidth (send more emails, stream more video, etc) than Sprint decides you can use, based on how busy their network is at that moment. It also says that you cannot continually use free conference call lines, chat lines or similar services.
The second limit relates mostly to spam, but also says that you cannot send the same message (even if not spam) over and over, cannot send empty messages or very large messages..
Is Sprint’s Unlimited for Life Guarantee really unlimited?:
Technically, no, it is not true that Sprint’s Unlimited service is truly unlimited, however most of these limits will not apply to the average person. You must also sign a 2 year agreement, and may have to pay a deposit which means you may pay more than only $80 per month when you first sign up.
Were you fooled by the wording in this Sprint commercial?