Subaru: Love / Fixing A Flat Tire
In this short brand-recognition ad for Subaru, we see a girl changing a flat tire on her Subaru and her proud father encouraging her. The name of the actress that plays the girl changing her tire is Mary Fegreus. During the commercial the song played is “I Will Be There” by Odessa (Odessa Rose).
Lyrics to the song in the commercial:
During the entire commercial, the song “I Will Be There” is played for approximately 20 seconds before any dialog by the actors. It is the song that conveys the “feeling” of the commercial:
If you ever need someone.. To hold you. I will be there. Standing by your side.
After the song plays for most of the commercial, the father talks about why he bought his daughter a Subaru:
(Father, seeing daughter finish changing the flat tire): Told you you could do it. I want her to be safe so I taught her what I could and got her a Subaru.
(Daughter, after changing the flat tire): Piece of cake!
(On screen graphic): Subaru. Five 2014 IIHS Top Safety Picks
(Announcer): Love, it’s what makes a Subaru, a Subaru.
This brand recognition commercial uses no deception or deceptive wording, and is intended to make us feel that the Subaru brand is safe.