Grilled Stuft Nacho – $1.29
In this ad for Taco Bell’s new Grilled Stuft Nacho, we see a teenager running from what appears to be his girlfriend’s home while what we assume to be the girl’s father chases after him. Luckily he’s carrying the new Grilled Stuft Nacho instead of a bowl of nachos, so he can still eat his nachos ‘on the go’. The name of the song playing while the boy is running from the dad is “Evil Friends“. The song Evil Friends is performed by the band “Portugal. The Man“. The name of the actor that plays the boy running is Evan Crooks.
Lyrics to the song played while the boy is running:
Your Mama’s got nothing on me.. Your daddy’s got nothing on me.. And the world that sleeps in its lunacy, it’s got nothing on me. No stars got nothing on me.. Your sun’s got nothing on me.
What the announcer says (partially while the song is playing):
Why would you ever need to eat Nachos, on the go? Let’s say her parents.. Came home early. That’s one reason. The new Grilled Stuft Nacho for $1.29 at Taco Bell. Everything you love about Nachos grilled up in an all new way. Take the nachos, and run
Does the announcer say “Her” parents or “your” parents?
It has been reported that since this commercial originally began airing, the words “Let’s say her parents” have been changed to “Let’s say your parents“.
The claims in this commercial:
The commercial makes only one claim: You can get a new Grilled Stuft Nacho for $1.29. However, after the announcer says the price, and after the price is shown in large-print on the screen, the following fine-print is shown:
At participating locations. For a limited time only. Prices may vary. Tax extra
What the fine print means:
- At participating locations: You may not be able to get a Stuft Nacho at every Taco Bell
- For a limited time only: This is not a permanent menu item (Taco Bell is probably testing for customer response and demand for the product)
- Prices may vary: Even though the ad says “for $1.29″ this price, may vary, and may not actually be $1.29
- Tax extra: Of course, in addition to the $1.29, you must also pay any applicable sales tax as required by your state’s law
This commercial uses some wording that seems to be contradicted by fine print, but because this fine print generally does not apply to the majority of people/Taco Bell locations, most people would not consider this deceptive. The wording in this ad seems legit!