UPS “I’m Happy” commercial for the My Choice Service
Commercial or service advertised:
In this commercial for the UPS “My Choice” service, managers in a business meeting discuss being happy that a customer made a purchase online but become concerned that the customer may not be home when the product is delivered and then become un-happy. The mailroom guy suggests using the UPS My Choice service to keep the customer happy. The name of the actress that plays the woman/customer “Erin Swenson” is unknown but it has been reported that Erin Swenson is played by actress Virginia Rodriguez. So far AdFibs.com has not been able to confirm that this is the name of the actress that plays Erin Swenson. The name of the actor that plays ‘the boss’ is Richard Fancy, who many may remember as Mr. Lippman in several episodes of Seinfeld.
Bosses: Customer Erin Swenson bought from us online today, so I’m happy. Sales go up, I’m happy. It went out today, I’m happy. What if she’s not at home? She won’t be happy
Mailroom guy: Use UPS, she can get a text alert, re-route, even reschedule her package. It’s UPS MyChoice.
Bosses and female customer: You happy? I’m happy, I’m happy, I’m happy, happy, happy.
Boss: I love logistics
Key words and phrases in this TV commercial and what they really mean:
- What the commercial said: Use UPS, she can get a text alert, re-route, even reschedule her package
- What some people might think that means: If I use UPS’s My Choice service I can get delivery alerts, re-route packages to different addresses or reschedule delivery of my package
- What it really means: There is no room for deception in this statement, and UPS My Choice does give the customer all of these options if they sign up for and use My Choice. However, UPS’s MyChoice service is for customers, not (as far as we can tell) business that ship products with UPS. So although true and non-deceptive, the commercial is confusing or misguiding, since as suggested by the mailroom-guy, the business cannot “use UPS” to take advantage of the My Choice options, it must setup and configured by the customer.
This UPS My Choice commercial may be a little confusing, but is truthful in it’s claims. The wording is legit!