You Must Call Now!
Limited Time CALL NOW!!
Call in the next 5 minutes or you won’t get this great deal!!!
Sound familiar? You hear it on almost every late-night TV commercial and it seems to imply that if you don’t call now you will miss out on this special deal, but do they ever actually say that? No, they don’t. They leave that part up to your imagination so you can make that assumption.
The “Call now” and other variates are a “call to action” intended to influence you to pick up the phone and order the product now. The advertisers know that if you do not call by the time that the TV commercial is over, chances are that you never will. If they can’t ‘hook’ you now, you are dead to them.
Often times there is no truth or urgency behind “call now”. These same TV commercials are playing all over the country, 24 hours a day and it would be very difficult to know if you really called-now or not. If you call tomorrow or next week you will still get the same ‘great’ deal and as a matter of fact if you go to their website next week instead of calling-now, you will most likely get the same or sometimes even better deal.
Call Now Operators Are Standing By!!!
This call to action goes back to the radio days and is at least 75 years old. It is a common sales tactic that deceives you into thinking that you must act now. Now you know better – don’t let them trick you again!