In this animated (cartoon) ad for the drug Abilify we are shown how using the product along with a anti-depressant can further help to improve symptoms of depression.
(Animated depression patient): My antidepressant worked hard to help with my depression, but sometimes I still struggled. To get going, even to get through the day. So I was honest with my doctor. I told her I’d been feeling stuck for a long time and I wondered if there was something more we could do.
She said that for some people, an anti-depressant alone only helps so much. That’s when she suggested we add Abilify, aripiprazole, to my treatment. She said that by taking both some people had symptom improvement as early as 1 to 2 weeks. Having Abilify and an anti-depressant working for me, it just made sense. I wish I’d talked my doctor sooner.
(Announcer:) Abilify is not for everyone. Call your doctor if your depression worsens or you have unusual changes in behavior or thoughts of suicide. Anti-depressents can increase these in children, teens and young adults. Elderly dementia patients taking Abilify have an increased risk of death or stroke. Call your doctor if you have high fever, stiff muscles and confusion to address a possible life threatening condition. Or if you have uncontrollable muscle movements as these could become permanent. High blood sugar has been reported with Abilify and medicines like it and in extreme cases can lead to coma or death. Other risks include increased cholesterol, weight gain, decreases in white blood cells which can be serious, dizziness on standing, seizures, trouble swallowing, and impaired judgement or motor skills.
(Animated patient): Since adding Abilify I feel better. Abilify and my anti-depressant, they make a pretty good team.
(Announcer): Talk with your doctor about how you’ve been feeling to see if adding Abilify is right for you. And learn about a free trail offer. Find out more at AddAbilify.com
Statements or claims and what they mean:
- What the commercial said: … by taking both some people had symptom improvement as early as 1 to 2 weeks. Having Abilify and an anti-depressant working for me, it just made sense
- What some people might think that means: If I take Abilify I can feel better in 1 week
- What it really means: The announcer said some people had improvement in as early as 1 to 2 weeks. It is important to know that “some people” is not the same as “everyone” or “you will”, and “in as early as” means only the best case scenarios or best results, and not everyone has results this quickly, if at all.
Fine print and disclaimers in this commercial:
Throughout the entire ad, large, easy to read text such as “based on 6-week clinical studies. Results may vary.” and “your blood sugar should be monitored” are shown on the screen. All of these warnings are in large, bold, easy to read text and are shown for several seconds – plenty of time for anyone to read. Additionally, approximately 45 seconds of this 89 second commercial, nearly 1/3 of the entire ad, consists solely of the announcer clearly and slowly describing the risks and warnings associated with the use of this drug. These slow, clear, and deliberate verbal warnings combined with the large, bold, easy to read text warnings and disclaimers are required by law for drug commercials, and make it virtually impossible for the advertiser to trick, fool, deceive, or leave out any important information regarding the product.
This ad uses large, easy to read text and dedicates 1/3 of the length of the commercial to clearly and slowly disclosing all warnings and issues related to this product. The wording in this add seems 100% legit!