Aero Knife “Twice as Smooth” TV commercial with Ming Tsai
The Aeroknife is a lightweight knife that features large cutouts in the blade. The cutouts in the blade makes the Aero Knife easier to cut through food.
Are your knives making food prep harder than it should be?
Hey, Ming Tsai with the Aeroknife, light as air. Cuts like a razor and food slides right off. Even with a $50 chef’s knife, it cuts but food sticks like a magnet. The Aero Knife has holes. 60% less surface friction. It cuts twice as smooth and food doesn’t stick. You want to cut the cheese? With an ordinary knife you have to push hard and cheese sticks to the knife. With an Aero Knife, no force strength or pressure and the cheese falls right off.
The blade is precision cut stainless steel. Tough enough to hack up this 2X4 yet sharp enough to half a tomato. For poultry, it’s the best. You get a clean, smooth cut every time, all the way through! These are boiled potatoes. Watch this. With an ordinary knife it crushes the potatoes. It sticks to the blade and makes a mess. But with the Aeroknife’s less surface area, almost nothing sticks to the blade. Perfect slices every time. It’s even tough enough to cleanly cut this New York Strip without sticking. You’ve got to try it to believe it. Slices so thin you can even read a newspaper through them!
The Aero Knife normally sells for $50 but order right now and I’ll cut the price to $10. And for a limited time you can double your order and get a second Aero Knife. Plus you can also get the world famous knife sharpener, the Edge of Glory to keep your Aero Knives razor sharp. You can get it all, two Aero Knives and the Edge of Glory for the incredible TV price of $10. When you order find out about free shipping.
Key words and phrases in this TV commercial and what they really mean:
- What Ming Tsai said: Even with a $50 chef’s knife, it cuts but food sticks like a magnet. The Aero Knife has holes. 60% less surface friction. It cuts twice as smooth and food doesn’t stick
- What some people might think that means: My knives are no good because food sticks to them
- What it really means: The TV commercial does not present any information that food sticking to the side of a knife while cutting food causes any problems. Some people think that the Aeroknife tries to solve a problem that nobody has
- What Ming Tsai said on the TV commercial: With an ordinary knife you have to push hard and cheese sticks to the knife. With an Aero Knife, no force, no strength or pressure and the cheese falls right off.
- What some people might think that means: An Aero Knife takes no force or strength or pressure to cut through cheese
- What it really means: In the commercial we are given no force data or measurements to know how difficult it is to push an Aero Knife through the cheese, and are left to take the word of Ming Tsai and the company. Luckily for us though, the human finger is a great indicator of exerted force. Most people’s fingertips will change to yellow and red when exerting force in a small object like the back side of a knife (try it!). If you watch the commercial carefully you can see that when Ming is pushing the ordinary knife through the cheese, it is obvious that he is exerting a great deal of pressure on his fingers as shown in this screen shot:
As you can see above, Ming Tsai does appear to be putting a lot of pressure on the ordinary knife to cut through the cheese. Now compare this to an image of Ming cutting through cheese with an Aero Knife:
We can see that it appears that Ming Tsai’s finger tips are exerting a great deal of force on the knife to cut through the block of cheese. It does appear that the force is less than when cutting with the ordinary knife, but far from the claim of “no force or strength or pressure”
The other part of this claim is that “the cheese falls right off”. As mentioned already, many people do not consider cheese sticking to the knife to be a problem, but let’s look closely at the cheese sticking to the knives in the commercial anyway.
When Ming Tsai cuts through the block of cheese with the ordinary knife, he pulls the knife away while leaving the edge of the blade parallel (straight up and down) to the block of cheese:
When Ming cuts through the block of cheese with the Aeroknife, he uses a completely different motion at the end of the cut. Instead of pulling away as he did with the ordinary knife, he sharply ‘flicks’ the knife sideways away from the block of cheese and down toward the cutting block:
Is Ming Tsai using a simple parlor trick to make it look like the cheese really sticks to the ordinary knife and does not stick at all to the Aero Knife? We can’t answer that question, but we can say with relative confidence, that a true and honest comparison cannot be made without doing the comparison the same way, both times.
- What Ming says in the commercial: With an ordinary knife it crushes the potatoes. It sticks to the blade and makes a mess. But with the Aeroknife’s less surface area, almost nothing sticks to the blade.
- What some people might think that means: Regular knives will crush soft food and only the Aero Knife can slice thorough soft food like boiled potatoes
- What it really means: When looking closely, it would appear that cutting technique is as important in not smashing food when you cut it as the blade you are using.
When Ming Tsai cuts through the potatoes with the ordinary knife, he makes straight downward motions and cuts with the thicker, rear of the blade:
When demonstrating the Aero Knife, an entirely different technique is used. Instead of smashing straight down with the back of the knife, he cuts through with the tip of the knife, in more of a slicing motion:
Another parlor trick designed to fool you? We cannot say for sure, but we can say, that just as with the demonstration with the cheese, in order to have a valid comparison, the techniques should be done identically.
- What they said in the TV commercial: The Aero Knife normally sells for $50
- What some people might think that means: I can get this high price, $50 knife for much less
- What it really means: We searched the internet and the most expensive price we could find for the Aero Knife was $16.49. We could find no evidence (new or old) of the Aeroknife price ever being $50. If this is the case, then most people would consider the claim of “The Aero Knife normally sells for $50″ to be not only deceptive, but, a lie.
- What commercial said: for a limited time you can double your order and get a second Aero Knife…. You can get it all, two Aero Knives and the Edge of Glory for the incredible TV price of $10.
- What some people might think that means: I can get two Aero Knives and I only have to pay $10
- What it really means: This is the old, deceptive “buy one, get one free” trick. After paying all of the additional ‘processing’ fees, your $10 knife will cost approximately $25 as shown on the Aeroknife website:
- What they said in the TV commercial: When you order find out about free shipping
- What some people might think that means: I can get free shipping when I buy my Aero Knife
- What it really means: As the announcer says, you can “find out” about free shipping, and on the screen we are directed to go to www.offerdetails.com/AeroKnife for more information:
When we went to www.offerdetails.com/AeroKnife our web-browser was re-directed to the Telebrands.net website, which is the owner/promoter of the Aero Knife. When searching the Telebrands website for “Aero Knife” and click on the link we get the message: The product you selected is currently not being offered at Telebrands Wholesale and our web-browser was re-directed to another website, www.corporate.telebrands.com. When searching that website, the only result is a press release with general information and a link to the Aero Knife website. Searching through the AeroKnife.com website we were unable to find any details about free shipping. Generally, in order to qualify for free shipping you must buy multiple items but we cannot confirm this is the case with the Aeroknife.
This commercial for the Aero Knife seems to be using slight of hand and parlor tricks to fool viewers into thinking that the knife performs much better than an ordinary knife, makes at least one statement that most people would consider a lie, and leads us on a wild-goose-chase to find out about the free shipping offer.