Airborne Everyday Immune Support Advertisement
In this commercial we see happy, healthy people playing and having fun while we are told how Airborne Everyday can help take care of our health. The name of the song played during this ad is “Everyday” released in 1985 and originally (but not in the commercial) performed by James Taylor.
It’s here! A whole new way to take care of your health because good health starts by supporting your immune system. Now there’s new Airborne Everyday. Awesomely crafted immune support plus a daily multivitamin for the fighter in all of us.
Do something great for your immune system every day of the year! New Airborne Everyday.
These statements have not been approved by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
Phrases that might be confusing or deceptive:
- What the announcer said: A whole new way to take care of your health because good health starts by supporting your immune system
- What some people might think this means: If I take these vitamins I will be healthy / If I have a problem with my immune system these pills will help it
- What it really means: As pointed out in the very small and difficult to read fine-print, Airborne vitamins are not intended to treat or prevent anything, and the commercial offers no scientific data to indicate that the pills actually do anything at all. The announcer states that good health starts by “supporting your immune system” and then tells us that Airborne Everyday is “crafted immune support”. Making the jump that taking these pills will improve or help your immune system or make you healthy is left up to the imagination of the viewer.
- What the announcer said: Do something great for your immune system every day of the year
- What someone might think it meant: Taking these pills will make me healthy / prevent me from getting sick / will boost my immune system
- What it really said: The announcer says “do something great for your immune system”. He did not say that Airborne is great for your immune system or that these pills will help you in anyway. The announcer is suggesting that you do something “great” which has no medical meaning and he then mentions the name of the product. It is left up to the viewer to assume that taking these pills will improve your immune system in any way.
This advertisement uses wording that some people might consider to be a deceptive attempt at making us believe that these pills do more than they actually do. The ad provides no scientific studies or other evidence to back up the idea that they are effective at anything.