Aleve: George builds a playset
In this commercial George is building an outdoor playset and learns that Aleve is better at relieving his back pain.
What the commercial tells us:
(Announcer): This is George. The day building a playset begins with a surprise twinge of back-pain and a choice.
(George, reading the label on the Advil and Aleve bottles): Take up to 4 Advil in a day or 2 Aleve for all day relief
(Announcer): That’s handy
Phrases or claims made, and what they mean:
- What the commercial said: Take up to 4 Advil in a day or 2 Aleve for all day relief
- What some people might think that means: If I want all day pain relief I have to take 4 Advil pills or only 2 Aleve pills
- What it really means: When this statement is made the following fine print is displayed at the bottom of the screen:
Comparison to Advil based on minimum label dosing for 24 hours if pain persists.
The claim that you only need to take 2 Aleve pills for all-day relief is clarified in the fine print, which means this claim is being made based on the instructions given by the manufacturers of each product as shown on the labels.
The wording used in this claim is clear and has little room to deceive the viewer. This claim is also further clarified in the fine print, and studies done to confirm that Aleve lasts longer for minor back pain when compared to Advil.
This commercial has no deceptive wording, the claims made are clarified in the fine print, and as of 2013 confirmed by published studies. The wording in this ad seems legit!