Alka Seltzer Plus Cold Medicine “In The Library” / “The Cold Truth”
Description of the ad:
In this commercial we see a librarian with a cold and we are told why Alka Seltzer Cold Medicine is better than DayQuil. The name of the actress that plays the librarian is Jennifer Jean. The actor that plays the guy in the library is Dale E. Turner.
(Announcer): Alka Seltzer Plus presents The Cold Truth
(Librarian with a cold sneezes)
(Guy reading a book): Shhhh!
(Librarian): I have a cold with this annoying runny nose. I better take something (picks up a box of DayQuil Cold & Flu medicine)
(Announcer): Truth is, DayQuil Cold & Flu doesn’t treat all that.
(Librarian): It doesn’t?
(Announcer): Nope. Alka Seltzer Plus fights your worst cold symptoms plus has a fast acting antihistamine to relieve your runny nose.
(Librarian): Oh what a relief it is.
(Announcer): For fast cold and flu relief day or night, try Alka Seltzer Plus Day & Night Liquid Gels
Claims made and what they mean:
- What the commercial said: DayQuil Cold & Flu doesn’t treat all that
- What some people might think that means: Alka Seltzer cold medicine is better than DayQuil / Alka Seltzer treats a lot more symptoms because Dayquil does not treat “all that”
- What it really means: The announcer only says DayQuil Cold & Flu doesn’t treat all that – “all that” referring to the runny nose that the librarian had just complained about. Later in the commercial we are shown a comparison of symptoms treated by Alka Seltzer Cold and DayQuil. Both medicines treat cough, stuffy nose, sore throat, headache, body aches, and fever. The only symptom listed that the AlkaSeltzer Cold treats that DayQuil does not, is “runny nose”. Some people might consider the announcer’s use of the words “all that“, when referring only to a runny nose a deliberate attempt to deceive viewers into thinking that Alka Seltzer treats more symptoms than DayQuil does, than it actually does.
This commercial makes only one claim when comparing Alka Selzter to Dayquil. Some people might consider this single comparison to be worded very deceptively.