Bank of America Merill Edge – Larry’s investments
In this commercial for Bank of America Merill Edge we learn about Larry and how important it is to plan for retirement. The voice of the announcer speaking throughout the ad is actor Will Arnett. The name of the song that plays during the commercial is “My Life” by Billy Joel.
What Will Arnett says:
Before Larry instantly transferred money from his Bank of America savings account to his Merrill Edge retirement account, before he opened his first hot chocolate stand calling winter an “underserved season” and before he quit his friend’s leaf raking business for not offering a 401k, Larry knew the importance of preparing for retirement. That’s why when the time came he counted on Merrill Edge to streamline his investing and help him plan for the road ahead.
That’s the power of streamlined connections. That’s Merrill Edge and Bank of America.
The Fine Print
The following fine print is shown at different points in the commercial:
- Merrill Edge is available through Merrill Lynch, Pierce, Fenner & Smith Incorporated, a registered broker-dealer. Member SIPC and wholly owned subsidiary of Bank of America Corporation
- Investment products: Are Not FDIC Insured | Are Not Bank Guaranteed | May Lose Value
- Open an account at merrilledge.com/streamlined
- Banking products are provided by Bank of America, N.A. member FDIC a wholly owned subsidary of Bank of America Corporation © 2014 Bank of America Corporation. All Rights Reserved.
This commercial uses no deceptive wording and although there is fine-print, it is not unusually small, hidden or difficult to read nor does it substantially change the message of the ad. The wording in this ad seems legit!