BasicTalk is a internet-based VOIP phone service
When you sign up for that magic phone service, what exactly do you get? You get to pay for the magic device, you get to pay to keep your existing phone number and you get to pay for everything, up front. So where’s the magic in that? Introducing Basic Talk. It’s a low cost home phone service you can count on. Unlimited calling for only $9.99 a month. It’s not magic, it’s BasicTalk. Sign up at BasicTalk.com today.
Key words and phrases in this TV commercial and what they really mean:
- What the commercial said: a low cost home phone service you can count on
- What some people might think that means: Basic Talk is a phone service just as reliable as my regular phone service
- What it really means: BasicTalk is a VOIP (Voice Over Internet) “telephone like” service. Regular phone service has dedicated, self-powered wires that run from the telephone company into your home. Even though ‘regular’ phone service technology is 100+ years old, it is very reliable. “Regular” telephone functions even when the power is out and has reliable 911 service. VOIP telephone service such as BasicTalk and (related) Vonage, use the internet instead of dedicated phone company wires. Because BasicTalk is dependent on your internet service connection and quality, voice quality can vary, service will be unavailable any time your internet is down, and unless you have backup power on all of your internet equipment (DSL/Cable modem, router, & BasicTalk device) it does not operate when the power is out. Historically there are also issues and problems with 911 service and reliability on VOIP telephone services such as BasicTalk. Because of these major differences in ‘regular’ telephone service and VOIP based services such as BasicTalk, many experts and non-experts would agree that any VOIP service such as BasicTalk is not a service “you can count on” when compared to standard telephone service.
- What the commercial said: Unlimited calling for only $9.99 a month
- What some people might think that means: I can make as many calls as I want, to anywhere, using BasicTalk for only $9.99 a month
- What it really means: Merriam-Webster defines the word unlimited as: “not bounded by exceptions“. In fine print on the TV commercial and according to the BasicTalk website, these limitations and exceptions apply to the BasicTalk unlimited service: Unlimited calling and other services for BasicTalk are based on normal residential, personal, non-commercial use. A combination of factors is used to determine abnormal use, including but not limited to: the number of unique numbers called, minutes used and other factors. Due to the limits placed on the BasicTalk service, many people would agree that the statement of “unlimited calling” made in this BasicTalk TV commercial is not true.
This short, 30 second BasicTalk TV commercial makes two basic statements both of which many people would agree are either deceptive or untrue.