Carfax.com – Don’t get tricked or ripped off when buying a used car
In this commercial we see the Car Fox (animated character) and the CarFax guy (dressed in a red sweatshirt jacket with the same hairstyle as the Car Fox) looking to buy a used car from a private party that is trying to trick him. We are then told why CarFax can help prevent you from being ripped-off when buying a used car. The name of the actor that plays the CarFax buy buying the car is not know. The name of the actor selling the car is J.P. Sarro. This ad is similar in nature and wording to several other CarFax ads.
(Carfax guy in red jacket): I love the car, any problems?
(Guy selling the car): Car’s clean. $12,000 and it’s yours
(Car Fox animated character): phone ringing – It’s for you (hands phone to Car Fax guy buying car)
(CarFax guy): CarFax says it was in an accident?
(Guy selling car): No! It’s a scratch! $11,000
(Car Fax guy): It had frame damage
(Guy selling car): $6,000? What do you have there, a spycam?
(Car Fox): Nope, he saw the accident reported to CarFax. Nobody knows everything but, a CarFax report is a great place to start. Get yours now at CarFax.com.
Fine-Print in the CarFax commercial:
This commercial has no fine print
Claims made and what they actually mean:
- What the commercial said: He saw the accident reported to CarFax. Nobody knows everything but, a CarFax report is a great place to start
- What most people would assume this means: If a car has been in an accident CarFax will let me know
- What it really said: The Car Fox said “he saw the accident reported to CarFax”. From this we know that only accidents that get reported to CarFax will have any information. The Car Fox then says: Nobody knows everything but, a CarFax report is a great place to start. From this, we are told that “nobody”, and this would include CarFax, knows everything that has happened to every car, and then are told that “a CarFax report is a great place to start”.
Does CarFax know everything about all cars?
Based on the wording in this commercial, NO, Carfax does not know everything that has happened to all cars. Instead, based on the wording:
- Carfax only knows about accidents or problems reported to CarFax
- Carfax does not know everything about every car
- Carfax is really just a good starting point when buying a used car
Many people would agree that this advertisement uses some slightly deceptive wording that could lead some people to believe that CarFax is more accurate or has more information that it actually does.