Chico’s So Slimming Collection / Secretly Chic
This Chico’s television commercial is for their “slimming” line of clothing
Who is the woman in this Chico’s Commercial?
The woman in this Chico’s commercial, and several other of the Chico’s television ads, is French model Magali Amadei
At Chico’s, we’re famous for our So Slimming Jeans. Now meet our instantly slimming, secretly shaping dresses, skirts and pants. They slim, smooth and shamelessly flatter exactly where it matters. The So Slimming collection. So fabulous. Only at Chico’s and Chicos.com
What this commercial is telling us:
This Chico’s commercial is telling that if you buy and wear clothes from their Slimming Collection you too can be slimed and trimmed in a flattering manner. By watching the very slim model dance around wearing the Chico’s clothes, some people might think that by wearing Chico’s clothes, anyone can look like her:
Is the Chico’s commercial deceiving?
There is no deceptive wording used in this Chico’s commercial. We’re sure that their Slimming Collection can actually slim (squeeze) to some point, anyone that wears the clothes. However what some people may consider pushing the limits of deception is the use of an already very thin, trim, and slim model in the commercial. We think that this commercial might be more effective and less deceptive if they took a page out of the Dove commercials and showed ‘real women’. In the meantime, it appears that Chico’s is doing what 99.99% of all other TV commercials do, trying to make us think that we can be slimmer, happier, smarter, and more beautiful if only we buy their product.