Chromecast: Bigger Fun, Bigger Meltdowns, Bigger Awesome, Bigger Moves
This series of short commercials for the Google Chromecast all tell us how we can have Bigger (fun, moves, meltdowns, awesome) by using the Chromecast. These ads have no dialog and instead feature catchy music while showing quick-cuts of very diverse people using and enjoying the Chromecast.
What this commercial shows about the Chromecast:
Amongst the people having fun and enjoying themselves in these ads we are shown the Chromcast device being plugged in to the rear of a television. In some of the ads we see this as many as 3 times. This is what the commercial shows:
Does the Chromecast work without any wires?
The Chromecast commercials show the device being plugged-in with no wires or cables, conveying how simple and clean the Chromecast is to connect to the HDMI port on your TV. In the 60-second long “Bigger Fun” ad currently playing nationwide on television, the Chromecast is shown this way twice, with no fine print or other information.
The Fine Print:
In the one-minute long version of the “Bigger Fun” commercial, at approximately 6 seconds (not while the device is shown being plugged-in to a television) the following fine print is displayed for 2.5 seconds:
Power cord required (not shown). Shortened sequences.
As mentioned in the fine-print, and as shown in the Chromecast user manual, the device does require a power cable to be plugged-in to an additional power source, either from a USB plug on your TV, or from a power adaptor plugged into a standard 120V wall plug.
Some people may consider showing the Chromecast device connected to a TV with no wires or cables, and only showing fine-print for 3 seconds or less, to be a deliberate attempt at making it look simpler and ‘cleaner’ to use than it actually is.
At the closing of the commercial we see the following text, in very large print.
“Everything you love, now on your TV. For $35. For everyone”
Does the Chromecast allow you to watch “everything you love” on your TV?
Currently, you can easily “cast” with the following video services: Google Play (Movies, TV, and Music), Youtube and Netflix. You can also cast the following from your Chrome Web Browser: Songza, Qello, Spotify, Revision 3, Rdio, MLT.TV, HBO Go, Pandora, Plex, Post TV, Justin, NBC, Google Plus slideshows, Fox, ABC, AOL & CBS (via Amazon Instant Video). With other services being added as often as Google can sign them up.
Chromecast does not play videos in Apple Quicktime or Microsoft Silverlight, but you may be able to play this type of videos on your computer and use the “Cast entire screen” which should mirror the entire screen (including windows, buttons, menus, etc) to the Chromecast.
Although most people can probably watch “everything you love” on your TV via the Chromecast, if what you love is in iTunes or on XBox Video, you cannot watch it on the Chromecast.
…$35. For everyone
Does the Chromecast only cost $35, for everyone?
When we see “For $35. For everyone” on the screen shown in large print the following is also shown in very fine-print at the bottom of the screen: “Plus Tax”. Even though the retail price for Chromecast is $35, in most places you will also have to pay additional sales tax as with any product. However you may be able to find Chromecast on sale for slightly lower, which may compensate for the sales tax and you may end up paying less than $35 “out the door”.
Most people may agree that showing the Chromecast device being plugged-in and used with no additional wires or cables is a deliberate and deceptive attempt to make the device look simpler and cleaner than it actually is.