The Cosmopolitan Las Vegas Hotel
This highly visual and musical ad for the Cosmopolitan Hotel in Las Vegas shows us the “Cosmopolitan” lifestyle and how to Misfit Right In. The name of the song that plays in this commercial is “Original Don” by Major Lazer.
Words shown in this commercial
This commercial has no dialog and instead has images of words that flash by:
Is progress, progress progress, one-offs beat, copies, wrong, wrong, has more fun. Correct correct. Correct [backwards] is a mistake. Right is a trap. Proper dies [crossed-out]. Anonymous. Wild is laid. Wild is laid. Fight right. Fight right. Fight right. Break some eggs. Make a hot mess. Misfit right in. Just the right amount amount of wrong wrong.
The cosmopolitan of Las Vegas. A unique luxury resort & casino. cosmopolitanlasvegas.com
This commercial makes no claims and is intended to grab your attention with the music and imagery and almost subliminally plant the ideas in your head that correct is wrong and misfits fit right in. It is almost guaranteed to grab and hold your attention every time it plays.