Cricket Wireless – #WhatsYourMore
In this ad we see Todd the Cricket Wireless mall kiosk sales guy telling mall shoppers why they should switch to Cricket Wireless. The name of the actor that plays Todd the Cricket Wireless guy is not know. The name of the actress that plays the woman shopper is also not known. If you know the names of these actors please leave a comment below!
Transcript:
(Todd, the Cricket Wireless sales-guy, singing): ♬ We’re wrapping gifts over here ♪ .. Hi, how are you?
(Woman): Free gift wrapping?
(Cricket Wireless guy): Yeah, that’s right, I’m just trying to do a little bit more this year. What would you like to do a little bit more of this year?
(Guy in mall): Uh, probably see movies
(Woman): I’m trying to start some traditions with my niece. I thought we could make some ornaments together
(Cricket guy): That’s so nice!
(Woman): But crafts can be expensive, so.
(Cricket guy): What about this? Switch to Cricket. Get plans for half the price of AT&T and Verizon so you do more of what matters this holiday season.
(Woman): But what’s the catch?
(Cricket guy): There’s no catch! It’s my gift to you. I didn’t even have to wrap it up. My mom taught me how to wrap. She taught me how to breakdance too.
Details of the Cricket $50/mo. plan
Clams made and what they actually mean:
- What the commercial said: Get plans for half the price of AT&T and Verizon
- What some people might think that means: Cricket services costs half as much as Verizon or AT&T service
- What it really means: When the Cricket sales guy mentions pricing that is half the price of AT&T or Verizon the following very fine-print is displayed:
Comparison based on Cricket’s $50 plan, AT&T Unlimited Nation Plan Plus DataPro 3 GB and Verizon’s 1 GB Share Data Plan as of September 2013
Is Does Cricket Cost Half As Much As AT&T and Verizon?
When comparing the AT&T and Verizon plans specified in the fine print, the Cricket Wireless $50 plan does have a monthly fee that is approximately half of the Verizon and AT&T plans with similar options and limits. However both AT&T and Verizon both offer less expensive plans albeit with fewer services/options/lower data limits. It is also important to note that most new Cricket Wireless customers will have to pay a one-time $15 activation fee
- What the commercial said: There’s no catch!
- What some people might think that means: I can get Cricket Wireless for $50 per month, with no contracts, no agreements, penalties or other fees
- What it really means: Cricket Wireless does offer the $50/month service with no contracts, however there is the small ‘catch’ of the $15 activation fee. Some people may consider claiming there is “no catch” when there is an additional fee to be deceptive, however this activation fee is a small amount, and may not apply to all customers.
Summary:
This holiday Cricket Wireless commercial has very-little/virtually no deceptive wording but some people may not realize that the price comparisons only apply to very specific competitor plans mentioned in the fine print.
