Dannon Light and Fit Greek Yogurt: Woman eating paper muffins
In this ad we see a woman at work drawing, and then eating muffins on a piece of paper so she can still eat muffins and stay fit. The announcer then tells us how eating Dannon Light & Fit Greek Yogurt is better than eating paper muffins. The name of the actress that plays the lady eating the paper muffins is currently unknown. If you know the name of the actress please post a comment below.
What the ad says:
(Announcer, while we see a long-haired woman drawing a muffin on paper and then eating bits of it): Trying to stay fit but miss real pleasure? The pleasure you crave just got real. Light & Fit Greek Non Fat Yogurt. Irresistible flavors like strawberry cheesecake with a thick, creamy texture. Never have 80 calories tasted so satisfying. Light and Fit Greek. Taste satisfaction without sacrifice.
The Fine Print
During this commercial the following fine print is also displayed for a total of 9 seconds:
Contains 14% more of the DV of protein (Zg) than the regular lowfat yogurt. Light & Fit Greek: 12g (24% DV) protein regular lowfat yogurt 5g (10% DV) protein per 5.3 oz.
Consume L&F [Light & Fit] Greek nonfat yogurt as part of a balanced diet and healthy lifestyle.
What some people might think this commercial means:
- I can eat this yogurt and I will be thin, fit, skinny, and beautiful, like the girl in the ad / I can eat this yogurt instead of all the other junk food I usually eat, and I will get skinny like the lady on the commercial
What the commercial really means: At no time does the announcer ever say that this yogurt will make you lose weight or be healthy. The commercial does tell us that it has rich creamy flavors and textures that we crave, but it is left up to the imagination of the viewer to assume that by eating this yogurt we will become fit, thin, and beautiful like the woman shown eating it. The commercial then shows as part of the (near impossible to read) fine print, that the yogurt should be part of a balanced diet and healthy lifestyle, which is necessary to be fit or to lose weight.
Some people may assume that simply eating this yogurt will make them lose weight, be healthy, or look like the woman shown. However, as the fine-print points out, it will take more than Dannon Yogurt to lose weight or be fit.