After being almost non-existant for the last year, DealDash.com has ramped-up their advertising campaigns once again, and this time it seems they are running more commercials than ever.
We have previously reviewed two of the most-often run ads, the $11 Tablet Computer commercial and the original “I won this 55 inch TV for less than $30” spots and we point out some of the tricky, and some would say deception used.
But this sudden resurgence of the Deal Dash commercials right before the holidays made me wonder: Why would Deal Dash start advertising again so heavily, right before the holidays?
Recap of how Deal Dash works:
The Dealdash.com advertisements tout customers “buying” or “winning” big-ticket items for pennies on the dollar. In the commercial shown in the image above, what looks like an iPhone is said to have “cost only $9”. The commercial then shows iPads that “cost $11” and “top of the line laptops for less than $40”. In one other commercial, real DealDash.com members are shown telling us that they got such things as a 55-inch TV for less than $30.
What these TV commercials fail to mention, clearly at least, is that you must ‘bid’ on these items, just like an eBay auction. Only the winner of the bidding war actually gets the item. Just like with any auction, the bidding war can run the price up to just as high as the retail price. More importantly, you must purchase the right to make a bid for $0.60. That’s right – you must pay to bid on your items! So if you make 10 bids, you pay $6.00. If you do not win the auction, that $6.00 is gone. If you do win the auction, you pay whatever your highest bid was, plus the $6.00 to make the bids. Because you cannot win every auction, because you have to pay to bid, and because the payoff can potentially be large, many people compare Deal Dash to gambling.
Why so many more DealDash.com TV commercials at Christmas?
Of course it’s just opinion and conjecture, but the savvy folks in the Deal Dash marketing department may have hit on a fresh new market: Gullible low income Christmas shoppers looking to get something for nothing.
So what’s wrong with that? If, as the TV commercials would lead you to believe, you really can just sign-on and get an iPad for $11, then nothing would be wrong. But considering that you may have to “bid” 10, 20, 50, or 1,000 times at $0.60 each time, with no guarantee of even winning the auction, it seems that they are luring in the very people that can afford using Deal Dash the least. In other words, Dealdash.com may actually be targeting low-income, gullible viewers in hopes of getting them “hooked”.