Dealdash.com: Buy tablet computers for $11
In this new commercial for DealDash.com the Dealdash guy explains to an older woman that she can get a tablet computer for less than $11 at DealDash.com. The name of the actor that plays the Deal Dash guy is Nathan Polzin. The name of the actress that plays the elderly lady is not known.
What the commercial says:
(DealDash guy): How much do you think you’d pay for this tablet
(Woman): Too much!
(Deal Dash guy): Less than $11?
(Woman): Oh, impossible!
(Dealdash guy): It is possible on DealDash.com, the fair and honest bidding site.
(Announcer): Dealdash.com gets people real savings every day, big savings. Dealdash.com is perfect for gifts or just every day necessities and shipping is always free.
(Woman): I have to get home and start bidding!
(Deal Dash guy): Have fun!
(Announcer): Dealdash.com, see how much you can save
Claims or statements and what they mean:
- What the commercial said: [tablet computer for] Less than $11? It is possible
- What some people might think that means: I can buy a tablet computer on Dealdash.com for $11
- What it really means: The DealDash guy did not say that tablets cost only $11, he said “it is possible“. So although it may be “possible”, no claim was made that you “will get” a tablet computer for $11. This means that if you bid on a tablet, and you win (nobody else bids any higher), you could get that item for the bid price of $11
More about bidding and winning items on DealDash.com:
DealDash.com does not “sell” items in the way that Amazon.com or other online-stores do. DealDash is an auction ‘bidding’ service similar to eBay, where you must ‘win’ an auction to get the item, but it is different from eBay in that to bid on an item you must first pay for bids. These bids are then ‘spent’ each time you bid on an item, whether or not you win. Each time you or someone else makes a bid, the bid price of the item increases by one penny.
The fine print on the Dealdash TV advertisement:
The following fine print is shown when the bid price of items is shown
Auctions sell to the highest bidder. Bids cost up to $0.60.
As mentioned above, this means that you must buy bids, which may cost as much as $.60 (sixty cents) each. Each time you make a bid, you ‘spend’ it. So, if you buy 10 bids at the regular bid price, you will pay $6. Each time you or someone bids on an item, the bid-cost goes up by one penny (which could result in many bids to win an item). If you make 10 bids and win an item for $10, your total cost for that item was $16 ($6 for the cost of your bids + $10 ‘bid price’). What this commercial fails to clearly explain, is that the “winning bid price” is not the total amount of money that you pay to get that item.
- What the Dealdash announcer said: shipping is always free
- What some people might think that means: When I win an item, I do not have to pay any money for shipping
- What it really means: This statement is clear, leaves no room for deception, and there is no fine print. “Shipping is always free”
Many people may feel that this commercial deceptively leads viewers to believe that they can purchase items at very low prices without clearly explaining the bidding costs and process.