The Diamond Z4 “Diamond Comparison” TV Ad
The “Z4 Diamond” by Sterlington is a low cost man-made (fake diamond) that claims to be nearly indistinguishable from a real diamond.
Their cost, $30,000 your price $20. Can you tell the difference?
Even expert jewelers have a difficult time distinguishing the Diamond Z4 CZ from mined diamonds because of their similarity. Now for the first time ever the fire and brilliance of flawless diamonds are captured in this beautiful ring. Each perfectly complimented by a brilliant setting of sterling silver plate and offered and an unprecedented price.
The Sterlington Collection proudly presents a true masterpiece. This exquisite features a flawless simulated diamond center stone of 2 3/4 carats surrounded by over 1 1/4 carats of round and tapered flawless baguettes and now the stunning brilliance of Diamond Z4 is affordable to virtually everyone. One jewelry industry professional who examined these rings marveled at their beauty and brilliance. “it’s exceedingly rare to see such flawless stones” (Daniel J. Dennis Jr., Published Author & Gem Expert). He’s right. Comparable solitaires made of diamonds can cost up to $30,000. “..was shocked that the stones in these rings weren’t diamonds”
Even perfect natural diamonds have flaws. But every Cz stone in the Diamond Z4 is perfect in it’s color, clarity and cut. And at a remarkable total weight of over 4 carats it will become an instant favorite turning heads and inspiring gasps of envy.
You could pay over $30,000 for a diamond ring, but why? When you can have the Diamond Z4 for a fraction of the cost. Your price through this special invitation will be only $20 and for a limited time order today and you can also receive this beautiful band with 1.92 carats of Diamond Z4s. Every set comes with a certificate of authenticity confirming the manufactures appraised value of $95. You get both Cz rings totaling over an astounding 6 carats for $20.
Key words and phrases in Sterlington Z4 commercial and what they really mean:
- What the commercial said: Their cost, $30,000 your price $20
- What some people might think that means: I can get a diamond ring worth $30,00 for $20
- What it really means: Diamonds are rare gems mined from the earth, often at great peril to the miners (ie; “blood diamonds”). “Diamond Z4” is a man made cubic zirconia (many call it ‘a hunk of glass’) with little value. A $30,00 diamond ring is probably set in gold, silver, platinum, or other rare metal while the Sterlington Z4 is set in inexpensive steel plated in inexpensive sterling (low quality) silver. Many people may consider this phrase to be intended to make people think that a Z4 ring is as valuable as, and exactly like a high priced diamond ring
- What the commercial said: Each perfectly complimented by a brilliant setting of sterling silver plate
- What some people might think that means: The Z4 diamonds rings are set in silver
- What it really means: This statement says “sterling silver plate”. This means low-quality silver (generally only 92% pure) “plated” (coated) on cheap metal. “Plate” is usually only a few microns thick.
- What the commercial said: “it’s exceedingly rare to see such flawless stones” … “..was shocked that the stones in these rings weren’t diamonds” (Daniel J. Dennis Jr., Published Author & Gem Expert)
- What some people might think that means: These Z4 diamonds looks so real that even an expert was shocked and surprised that they were not real diamonds.
- What it really means: These two sound bytes have no context, which means we don’t know what Daniel J. Dennis Jr. was referring to when he said these things. For example, the full text could have been: “The best REAL DIAMONDS have no flaws but it’s exceedingly rare to see such flawless stones” or “My next door neighbor who has very poor vision and has never seen a real diamond looked at these Diamond Z4 rings and was shocked that the stones in these rings weren’t diamonds”. These are just examples but it illustrates that without full context (the entire conversation) we just do not know what Daniel J. Dennis Jr. was referring to. Because of this it is left up to the viewer to assume or guess that Mr. Dennis was actually referring to the “Z4 diamonds”. This in itself would be considered deceptive to many people.
- What the commercial said: Comparable solitaires made of diamonds can cost up to $30,000
- What some people might think that means: The Z4 diamonds must be worth a lot of money
- What it really means: On it’s face this statement is true. Real, extremely high quality diamond of similar size could cost up to $30,00. However that is a bit like comparing a $2 million dollar home to a $49 doll-house. Some people might think this statement intentionally fools people into thinking that the Z4 diamonds are as good as, real diamonds
- What the commercial said: it will become an instant favorite turning heads and inspiring gasps of envy
- What some people might think that means: Everyone will think that my $20 “Diamond Z4” is real and they will all be envious
- What it really means: This is a subjective statement (we can’t say it’s true or not true because it cannot be measured). It is possible, that from a distance, this ring could “turn a head” and depending on your friends, they might become envious. Some people would argue that this statement is simply designed to play on human arrogance and greed.
- What the commercial said: Every set comes with a certificate of authenticity confirming the manufactures appraised value of $95
- What some people might think that means: The Diamond Z4 usually costs $95 so this is a great deal at only $20
- What it really means: A “certificate of authenticity from the manufacturer” simply means that the company that makes these fake diamonds says they “cost” $95. But since anyone can order them for $20 online, most people would consider the true value to be closer to $20.
- What the commercial said: order today and you can also receive this beautiful band with 1.92 carats of Diamond Z4s
- What some people might think that means: I can get the ring and the band for only $20
- What it really means: This is a slight twist on the Buy one, get one free ripoff. The “cost” for the Z4 ring is $20, however as it says on the screen in fine print, “plus S&H” which is $6.99. For your “free” band, you must pay $6.99 more in shipping and processing fees. The total cost for your $20 Diamond Z4 ring and free band is $33.98 plus any applicable sales tax. Even though the terms of “plus S&H” are on the screen most people consider this extremely deceptive.
What is in a name?
Perhaps the most deceptive thing about the “Diamond Z4” rings is the name. “Diamond-Z4” is a registered trademark meaning that the legal name of these cubic zirconia (fake diamonds) is “Diamond-Z4”. The name itself seems created to trick people into thinking the product is actually “Diamond” when in fact the “Diamond Z4” has no diamond in it and could be described as “fake diamond”.
This TV commercial makes several statements that many people may consider very deceitful or designed to fool people into thinking they are getting a great deal on a “real diamond” ring.