Dyson DC59 Animal Vacuum comparison
This commercial is a comparison of how well the Dyson DC59 cordless “digital” vacuum performs when compared to a Shark Rotator Lift-Away vacuum and the Electrolux Ergorapido cordless stick vacuum. The name of the female announcer / voice is UK actress Eva Pope (unverified).
What this commercial says:
Let’s see how well these three vacuums deal with these paths of test-dust. This corded one (Shark Rotator) is not off to a good start. Nor is this (the Electrolux Ergorapido), it’s leaving dust behind. But look at the Dyson. It’s digital motor gives it more suction at the cleaner-head than both these two without the hassle of a cord.
With suction like this who needs a conventional vacuum?
Claims in the ad and what they really mean:
- What the commercial shows: The Dyson picking up all the dust, leaving none behind while the others appear to barely pick up anything.
- What some people might think that means: This test proves that the Dyson vacuum works far better than the other two being tested
- What it might really mean: Many people would point out that what is shown is not a ‘test’, it is a demonstration. We have no test-data or information about he conditions under which this demonstration is being performed. For example, is the dust shown the same type and grain-size for all three vacuums? Is the the dampness the same for all three? More importantly, what settings are being used on each of the three vacuums? Are the two poor performing vacuums set at “high” intended for tall or thick carpet, while the Dyson is set at “low height” best for tile and wood floors? The absence of this data does not necessarily mean that the commercial is attempting to deceive us, but it should be understood that this demonstration may not be a valid “test”, and the lack of real data forces the viewer to assume, or guess that it is.
What this commercial does not compare
This ad is intended as a comparison of the Dyson cordless to two other vacuums, but one key data-point is not mentioned during the entire commercial: Price. Price may also be a key item to consider when comparing products, as a low-cost device may not be expected to perform as well as, or the same as a higher-priced premium product. This is how the three vacuums shown in this commercial compare (all pricing information provided by Amazon.com):
- Electrolux Ergorapido Ultra 2 in 1 Stick – Retail price: $89
- Shark Rotator Life-Away Pro Vacuum – Retail price: $259
- Dyson CD59 “Animal” Cordless – Retail price: $499
There is no deceptive wording in this commercial, but some people may consider the lack of information to be somewhat deceptive by omission.