Centrum Silver – Eye Health
In this Centrum Silver commercial we are told how amazing your eyes are, and how Centrum Silver can help you keep them healthy. The voice of the announcer in this commercial is that of Martin Sheen.
What Martin Sheen says in this commercial:
Your eyes. Even at a distance of 10 miles, the length of 146 football fields, they can see the light of a single candle.
Your eyes are amazing. Look after them with Centrum Silver. Multivitamins with Lutein and vitamins A, C, and E to support healthy eyes and packed with key nutrients to support your heart and brain too.
Centrum Silver for the most amazing parts of you.
Claims made about Centrum Silver:
- What the commercial said: Your eyes are amazing. Look after them with Centrum Silver
- What some people might think that means: If I take these vitamins, I will have healthy eyes or my eyes will get healthier / my vision will improve
- What it really means: The commercial says “look after them [your eyes]”. The commercial does not actually say that taking these vitamins will improve your vision or make your eyes any healthier and instead leaves it up to the viewer to infer or assume that “look after them” means “it will make them better”. Some people may consider this a deceptive use of wording intended to confuse people into thinking that Centrum Silver will actually improve vision or eye health.
- What Martin Sheen said: …with Lutein and vitamins A, C, and E to support healthy eyes
- What some people might think that means: Because this multivitamin has vitamin A, C, and E, it will make my eyes healthy or protect/improve my vision
- What it really means: Similarly to the previous claim, it is never said that Centrum will improve your eyes or your vision, only the word “support” is used. Any assumption that these vitamins will improve vision or eye-health is left up to the viewer.
- What Martin Sheen said: … packed with key nutrients to support your heart and brain too
- What some people might think that means: Taking these vitamins will help my heart and brain / make me smarter / prevent heart or brain disease
- What it really means: Again the word “support” is used, never is it said that Centrum will improve heart or brain health in any way.
What does the fine print say?
As required by law, the following fine-print is shown during the commercial:
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Not a replacement for cholesterol lowering drugs.
This fine print tells us that nothing said in this commercial has been reviewed or tested by the federal Food and Drug Administration (FDA) and that it is not a replacement for any cholesterol lowering medications.
How many football fields are in 10 miles?
The one claim in this commercial that gets us more email than any other is the claim about how sensitive the human eye is, and whether or not the math about 146 football fields is correct. This is what Martin Sheen said:
Even at a distance of 10 miles, the length of 146 football fields, they [human eyes] can see the light of a single candle
- A standard football field is 100 yards or 300 feet
- There are 5,280 feet in one mile so 10 miles = 52,800 feet.
- 146 football fields = 43,800 feet
- 43,800 feet = 8.3 miles
Answer: 146 football fields is not 10 miles; 146 football fields is only 8.3 miles
Can the eye really see the light of a single candle from 146 football fields or 10 miles away?
Based on several studies, in the right conditions (total darkness, no atmospheric conditions or the curve of the horizon to obscure the view), a healthy human eye can detect the light of a single candle from between 15 and 30 miles away. Since 146 football fields is only 8.3 miles, this statement, whether for 8.3 miles or for 10 miles, appears to be true based on published studies.
This commercial uses the word “support” in a way that some people believe could be an attempt at deceiving viewers into thinking that the vitamins are more helpful than they actually are.