Hot Designs at home nail art pens
This commercial tells us how we can use the Hot Designs Nail Art Kit to get amazing nail art looks without being an artist.
What this commercial says:
If you like the hot new look of nail art designs but can’t get that look by yourself you’re going to love Hot Designs. Hot Designs is the easy to use professional nail art kit that lets you get these amazing new looks right at home, without being an artist! That’s because Hot Designs is not only a regular nail polish you can brush on, the secret is when you pop the top Hot Designs also has ingenious nail art pen! Just squeeze the tube and you can make beautiful designs quickly and easily and each one has two colors. With Hot Designs if you can makes dots and lines you can make unbelievable designs.
You can make your designs casual or dressy, fun or fashionable. Show off your school colors, celebrate holidays and there’s no better way to add beautiful nail art to your pedicures. Because with Hot Designs you can turn ordinary nails into extraordinary nails without being an artist.
Call now and get a set of 3 Hot Designs nail polish pens, 6 colors in all plus our easy to follow design guide and our deluxe carry case for just $14.95. But wait! Call right now and we’ll give you 3 more Hot Design pens absolutely free. That’s right! You’ll get 6 pens, 12 colors in all, the design guide and the carry case all for the TV only price of just $14.95
To order Hot Designs for $14.95 plus processing and handling call 1-800-605-8412, that’s 1 (800) 605-8412. Or order online at GetHotDesigns.com. Call or order online now.
Claims and what they mean:
- What the commercial said: get a set of 3 Hot Designs nail polish pens, 6 colors in all plus our easy to follow design guide and our deluxe carry case for just $14.95. But wait! Call right now and we’ll give you 3 more Hot Design pens absolutely free. That’s right! You’ll get 6 pens, 12 colors in all, the design guide and the carry case all for the TV only price of just $14.95
- What some people might think that means: I can get this nail art kit and I only have to pay $14.95
- What it really means: It’s not until the end of the ad that the announcer states, and the small-print is shown that also says “plus processing and handling” (or, Plus P&H), however no mention is made of how much those fees cost. It is not until reading through the www.gethotdesigns.com website that we can find the cost of shipping and handling is $7.95. The cost for your $14.95 Hot Design kit will be $22.90 ($14.95+$7.95). If you live in California or New York, you will also have to pay additional state sales tax
Hot Designs money back guarantee
The small print in this commercial also indicates a 30-day money back guarantee “less P&H”. The GetHotDesigns.com website gives us no information or details on the guarantee and points us to go to www.customerstatus.com if we are seeking a return, with no other information given. Based on the information that is provided in the TV commercial and at the website, we know that the Money Back Guarantee does not refund the $22.90 you pay for the nail pens, instead it only refunds you the “Price” ($14.95) and not the $7.95 shipping and handling fee, meaning that if you take advantage of the money back guarantee, it will still cost you the $7.95 that you do not get back.
This ad uses little deceptive wording but does have additional processing and handling fees that make the actual cost more than is promised.