JBL Synchros S700 Headphones
This TV ad for the JBL S700 headphones shows regular people using the headphones while the announcer tells us why JBL focuses on the design and quality of the headphone sound instead of focusing on fancy neon colors or big celebrity endorsements. During the commercial we the hear song “That’s What I Do” played in the background, performed by the Canadian performer “Classified”. The name of the actress that plays the girl walking with the headphones and the names of the actors that play the young men walking while wearing the headphones are not known. If you know the name of the actress that plays the young lady or the actors that play the guys, please leave a comment below.
What the announcer says:
(Announcer, while the song is playing): We were going to offer neon, but we thought that loudest part of your headphones shouldn’t be the color. We could have slapped on a celebrity endorsement but we decided to march, to a different beat. Lets face it, you don’t need to be a doctor to know that trends fade, but true sound never does. Introducing JBL Synchros with Live Stage technology. Hear the truth.
This commercial makes no actual claims, but the ad does infer that the “Live Stage technology” used in the headphones will provide a more life-like or better quality sound than other headphones. The real meaning of this commercial is that JBL is focusing on the actual product, and quality of the product instead of spending it’s resources (money) on endorsements or silly colors. The phrases “we decided to march to a different beat” and “you don’t need to be a doctor to know that trends fade” might be a direct jab at what is probably JBL’s biggest competition, Dr. Dre’s “Beats” headphones, who’s advertising focus seems to be a big celebrity name and neon colors, with little focus on actual sound quality.