Show Your Joe Kmart Shop Your Way / Joe Boxer
In this Christmas Holiday KMart commercial for Joe Boxer and Kmart’s Shop Your Way we see several men wearing tuxedo shirts, socks, and shoes, but only Joe Boxer underwear for pants. The men suggestively swivel and rock their hips to ring their “holiday bells” to play the tune Jingle Bells.
(Announcer): Shop Your Way members can ring in the holidays with Joe Boxer. Kmart. Get in, get more christmas
Phrases in this TV commercial and what they really mean:
This commercial is different than most reviewed by AdFibs.com as it makes no real product claims and instead uses humor (some may say ‘male sex appeal’) to convey three simple points:
- Kmart sells Joe Boxer products
- Shop Your Way members get additional savings and benefits at Kmart
- You can “get more” (ie; more buying power/low prices) at Kmart
This is one of the many humorous Christmas and holiday ads this season that is sure to catch everyone’s attention.