Review of the MegaRed Omega-3 Krill Oil TV Commercial
This commercial currently running nationally tells us about the health benefits of using MegaRed.
What the commercial says:
MegaRed is an Omega-3 supplement recognized by the Hope Heart Institute. Research shows Omega-3’s may reduce the risk of coronary heart disease. The Omega-3’s in MegaRed are easily absorbed by the body and it’s just one small pill a day. Support your heart health, with MegaRed.
Full analysis of the claims and statements in this ad:
- What the announcer said: MegaRed is an Omega-3 supplement recognized by the Hope Heart Institute
- What some people might think that means: This heart institute has studied MegaRed and is has been proven to help my heart and make me healthier / This heart institute stands by/endorses the use of these pills
- What it really means: The Hope Heart Institute located in Bellevue Washington is not a research facility. According to their website: “The Hope, is a leader in community heart health education and provides information and tools to tens of thousands of at-risk and medically under-served individuals each year through our Take Heart education series and innovative K-12 educational curricula.” A search of the Hope Institute website reveals no mention of MegaRed pills. We have reached out to the Hope Institute asking for more information regarding the “recognition” of these pills to help us fully understand what it means.
- What the announcer said: Research shows Omega-3’s may reduce the risk of coronary heart disease
- What someone may think this means: If I take these pills I will not have heart disease/I will fix/cure my heart disease/I will not have a heart attack/I will be healthier.
- What it really means: The announcer said “Omega 3’s” may reduce the risk of coronary heart disease. We are not told if this research was performed on “Omega 3 supplements” such as MegaRed or naturally occurring Omega 3 such as found in some fish. The announcer also said that the research showed that Omega 3 may reduce the risk of heart disease. The statement of “may reduce the risk” is very different from “will reduce the risk”. Further, the phrase “reduce the risk” is very different from “cure” or “eliminate”.
- What the TV commercial said: Support your heart health, with MegaRed.
- What people might think this meant: Taking these pills will make my heart healthy
- What it really means: The announcer implores us to “support” our heart health, which is not the same as “make your heart healthy”. At no time in this commercial is the claim made that these pills will actually make you or your heart any healthier.
At the end of the commercial we see in large text “Support your heart health*” at the same time the announcer says “support your heart health”. In very tiny and difficult to read fine-print at the bottom of the screen we can see the following disclaimer:
These statements have not been evaluated by the food and drug administration
This means that nothing said in this TV commercial has been proven, reviewed, verified or checked by the United States FDA.
Some people may think that this advertisement contains wording that might confuse some people into believing that the product is more effective than it might actually be.