Ocuvite Adult Eye Health by Bausch & Lomb
In this commercial we see a red-haired woman with bright blue eyes telling us about nutrients for your eyes. There are multiple versions of the commercial of varying lengths, this review is based on the 15-second version. The name of red haired the actress speaking during much of the commercial is not known. If you know the name of this actress please submit a comment below.
What this TV ad says:
(Redhead lady with blue eyes): Your eyes depend on a unique set of nutrients.
(Announcer): That’s why there’s Ocuvite. Ocuvite helps replenish key eye nutrients. Ocuvite has a unique formula that’s just not found in any leading multivitamin.
(Woman with blue eyes): Help protect your eye health, with Ocuvite.
The Fine Print
The following small or fine-print is shown during the commercial:
- These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease
- “Visualization only”: Shown when we are shown the graphic of the clock moving in the woman’s eye.
- Visualization only. Ocuvite contains 5mg Lutein, 1mg Zeaxanthin, 250mg Omega-3 plus vitamins C and E and Zinc to help protect eye health
What some people might think this commercial said:
- If I take Ocuvite vitamins my eyes will get healthier or stay healthy
- What the commercial actually says: Neither the announcer or the red haired woman ever said that Ocuvite will make your eyes healthier or keep them healthy. The fine print confirms this: “This product is not intended to diagnose, treat, cure or prevent any disease“. The only claim that is actually made is that Ocuvite “helps replenish key eye nutrients” and “Help protect your eye health“. Replenishing eye nutrients will not necessarily make your eyes any healthier and “Help protect” is not the same as “make healthier” or “get healthy”.
This commercial uses well crafted wording and subtle imagery that may trick some viewers into believing that this product does more for “eye health” than it actually does.