The Olde Brooklyn Lantern is a low-priced LED “lantern” advertised as far better than “old style, weak flashlights”.
Key phrases and claims made by the Brooklyn Lantern TV commercial:
Provides a brighter, whiter light that fills the whole room – “Room” is a subjective term. Although surely the light could fill a tiny room, according to many online reviews, the light is not strong enough to fill large rooms.
Don’t keep a bunch of old flashlights.. they never work when you need them! The Olde Brooklyn Lantern has 9 ultra bright LED bulbs that shine for 100,000 hours! – This is extremely deceptive wording. Flashlights generally don’t work because the batteries die, as insinuated in the commercial. The very next works are “the 9 LED bulbs shine for 100,000 hours!”. This would lead many to believe that the Brooklyn Lantern will go for 100,000 hours without having to worry about changing the batteries like a flashlight. THIS IS NOT THE CASE. It is true that the lifetime of quality LED lights can be as high as 100,000 hours before burning out, the D-Sized batteries that power the Olde Brooklyn Lantern will need to be replaced after approximately 50 hours of use (according to online reviews). This deception is then pushed into “lying” territory when the announcer states “so if the power goes out, you’re always ready!”
Made of genuine metal with an authentic antique dome – The Brooklyn lantern is made from thin, stamped metal, however authentic antique dome is made of plastic. Authentic in this context is defined as “Made or done in the traditional or original way” and antique is defined as ” object that has a high value because of its considerable age.” Considering that most people would not consider a piece of plastic ‘traditional’ or having considerable age, this wording would appear to be deceptive to the point of fallacy.
Guaranteed or your money back – This would lead a person to believe that they have nothing to lose in ordering this product since if it does not work or meet their exceptions you can get “your money back”. In very small print the words “Less S&H” are displayed on the screen, meaning that you do not get the considerable amount of money back that you paid for the “Shipping and Handling” of the product.
Call right now and you can double your order that’s two Brooklyn Lanterns for only $12.99 – This is simply not true when looking at the actual amount of money you pay. In very small, near-unreadable print on the screen the words, “pay a separate fee” and “plus shipping and handling” can be seen. Although the “list cost” of the two lanterns is only $12.99, you will pay far more in order to get them.
It’s an amazing deal! – Amazing is a subjective term and in this context, meaningless.
Did the Brooklyn Lantern TV commercial fool you?